Facebook shares how to create effective Instagram Reels content

Do you want to integrate Instagram Reels into your marketing campaign?

If yes, then the Facebook Creative Shop team has a new video to guide you.

The second video of its tips series provides a brief overview to create effective, engaging clips.

instagram reels

The tips are applicable for some brands only. Not all brands may want to use the same strategies here. But you will see some good pointers that may apply for many brands.

Facebook added these keynotes:

  • Think about each of your steps and create a storyboard or visual plan for what you’ll capture
  • Add bold movement to help your video stand out
  • Use the eyedropper tool to color-match your brand’s colors to your copy
  • Save your Reels to your phone since you can’t promote Reels directly on Instagram. Upload the video via the Promote feature when setting up your ad campaign.

Short video is making it big nowadays. TikTok is continuously gaining momentum. And Instagram Reels is following suit and connecting with more users exponentially.

Subjective reports have suggested that adding Reels to your Instagram strategy will have a substantial effect on your IG performance.

Instagram is promoting Reels. Many businesses have advised an uptick in their stats and all their uploads. All of these is the result of adding it into their strategy.

Testing waters

It may be worth to try out the new strategy and see what results you get. While these will help, the best way to learn is to watch Reels content.

If you want to know which strategy is applicable or best for your campaign, tap on the ‘Reels’ tab in the Instagram app and scroll through to find the content with the most engagement.

Another method is to search using hashtag in the app. Tap on the Reels tile in the results page to have a good grasp of what content has been created for that topic.

Study your niche, add these tips, and map out your own strategy.

Author: Francis Rey

Francis is a voracious reader and prolific writer. He has been writing about social media and technology for more than 10 years. During off hours, he relishes moments with his wife and daughter.

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