Facebook shares how to master Instagram marketing

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Instagram is an important addition to your online and social media marketing toolbox.

If you have problems trusting self-proclaimed Instagram marketing gurus, you may want to learn it directly from the company’s owner.

Facebook says there are more than one billion monthly active users on Instagram. About 80 percent of these users follow at least one business account on the platform.

People go to Instagram to find and share moments and things that trigger their emotions. It makes the social network an ideal place for businesses to engage with current and potential customers.

If want to gain a head start this holiday season, these education subjects may be for you.

Facebook announced its three updated Instagram marketing courses within its Blueprint education platform.

1. Instagram for Business

instagram marketing for business

This course helps you learn why Instagram marketing is ideal for your business. You learn how to build a presence on the platform. And you will learn the best practices, including creative tips, to share your story or highlight your products and services.


  • Understand how to use Instagram for your business
  • Gain some creative best practices
  • Create a presence on Instagram
  • Review best practices from advertisers

2. Bring Your Business Story to Life with Instagram Stories

instagram stories marketing

Instagram Stories has more than 400 million daily active users. They use it to find and engage with content that have meaning to them. It gives businesses the opportunity to use Stories to connect with engaged customers.

Stories allows advertisers to bring life to their brand stories through photos, videos and other tools.

This course shares tips to create effective Instagram Stories. It also provides insights on how to deliver bespoke content to targeted customers.


  • Learn about Instagram Stories and how they work
  • Understand how to use Instagram Stories as part of your marketing campaign
  • Explore how businesses are using stories and stories ads
  • Create your ad in Instagram Stories

3. Instagram Buying Objectives

instagram marketing buying objectives

If you are on Instagram to drive website traffic, drive sales or increase viewership, Instagram ads can help achieve your objectives.

This course is a walk-through on the Instagram ad types and business objectives available to you. It finds the solution suited for your business goals.


  • Understand how to achieve your business objectives by using the different Instagram ad types available
  • Recognize the various options Instagram has for ads:
    • Brand Awareness
    • Reach
    • Traffic
    • Engagement
    • App Installs
    • Video Views
    • Conversions
    • Product Catalog Sales
    • Store Visits

The Facebook Blueprint courses are free and comprise of videos with around 15 minutes of playing time each.

The courses are overviews, as you will not be spoon-fed on all the details. Yet, these provide a good foundation and introduction to Instagram marketing, expanding your grasp of the platform’s many elements, and how to best use them. It is up to you to research more to build on it.

You can access the Facebook Blueprint courses here. You must sign up to launch the courses.

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Author: Francis Rey

Francis is a voracious reader and prolific writer. He has been writing about social media and technology for more than 10 years. During off hours, he relishes moments with his wife and daughter.

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