Facebook launches “Masks;” augmented reality selfie lenses for Live video

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Credit: http://newsroom.fb.com/news/2016/10/no-tricks-just-treats-from-facebook-this-halloween/

Facebook has no immediate plans to let Snapchat off the hook. The company is at [copying Snapchat] it again—this time, the social media behemoth has launched selfie lenses for Live video. Called Masks, Facebook users are in for a swell time this Halloween as the social media company has integrated its augmented reality selfie lenses into its main app, reports TechCrunch.

Currently only available to some users of the network, people can now start using the special effects when they go Live. Recall that Facebook acquired MSQRD a while ago; and the company now wants to fully capitalize on its strength to make its service a lot of fun for everyone.

“If you’re looking to share moments in real time with added flair, you will soon be able to go live on Facebook wearing a mask. We have a number of festive masks for Halloween, including a skull, an evil queen and two limited-edition masks: a pumpkin and a witch. A selection of masks will continue to be available after Halloween, so you can be creative in your Live videos any time!” the company said on Thursday.


Credit: http://newsroom.fb.com/news/2016/10/no-tricks-just-treats-from-facebook-this-halloween/

With Masks, Facebook now feels more modern, and can now attract users to Live to give it a shot. This will also help to reduce self-consciousness while broadcasting. From Thursday, users in the U.S, U.K, and New Zealand, and public personalities on Facebook Mentions can start using the feature. However, the feature is currently only available to iOS users, while Android and users in other countries can expect to take their turn in the next couple of months.

How to go Live with Masks

  • Tap the Live Video icon at the top of your Timeline, News Feed or Page.
  • Once you are live, tap the magic wand in the upper left corner of your screen.
  • Select the masks icon in the creative tools tray at the bottom of your screen.
  • Scroll through the options and tap on masks to have them automatically appear on your face when you are live.
  • To remove the mask, simply scroll left in the mask trap and tap the no mask sign.

Limited edition Halloween Reactions

Also, the social media website launched a set of limited-edition reactions to users in a select set of countries. This will be available a couple of days before Halloween and during the period of it. Facebook is offering various reactions including, cackling witch, express laughter, grimacing jack o’lantern, and more.


Credit: http://newsroom.fb.com/news/2016/10/no-tricks-just-treats-from-facebook-this-halloween/

Facebook gave a short description of how to use the Halloween reactions:

“Hold down the Like button on mobile or hover over the Like button on desktop to see the reaction image options, then choose from the skeletal thumbs up (Like), the candy heart (Love), the laughing witch (Haha), the ghost (Wow), Frankenstein (Sad), or the scowling pumpkin (Angry).”

If Facebook’s goal is to have a go at Snapchat, then Masks is one cool feature that might help a lot. Categories of users on Facebook cut across—the young and old always have something to look out for.

Video Credit: http://newsroom.fb.com/news/2016/10/no-tricks-just-treats-from-facebook-this-halloween/

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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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