Not all online users fancy using Facebook, but most people acknowledge the importance of social networking sites.
In a survey, the Pew Research Center’s Internet & American Life Project asked those who stopped using Facebook about what triggered them to do so.
The respondents answered similar reasons to those who still use the social network but took a Facebook vacation in the past, although the number of those who responded to this question was rather small for specific percentages, said the organization.
Based on the findings, users who stopped using Facebook shared different reasons why they did so, including but not limited to “It’s a gossipy thing,” “I didn’t like to talk too much,” “I’m not social,” “My account was compromised,” “I got tired of minding everybody else’s business,” “Not enough privacy,” “Got too many communications,” and “Takes my time away.”
While Facebook users allocate their time on the site for the aforementioned reasons, Pew said most (92 percent) social networking site users keep their Facebook profiles.
Plans on Using Facebook
According to Pew’s Internet survey, most (69 percent) of current Facebook users said their level of frequency on accessing the site will continue for the next year.
But more than a quarter (27 percent) of current users said they plans to reduce the time they will spend on Facebook this year.
A small portion (3 percent) of current users said they plan to spend more time on Facebook.
Among age groups, Pew said young adults (ages 18-29) are the most likely to drop Facebook usage.
About 38 percent of young Facebook users expect less engagement with Facebook this year, even though most users across different age groups expect a stable use of Facebook in 2013.
The Importance of Social Networking Sites
Other Internet survey findings from Pew also show a significant increase in the value of social networking sites to the online life of adults.
The organization monitored how online American adults stepped up their use of social networking sites – from 47 percent in September 2009 to 69 percent today.
That number represents more than half of the entire online adult population in the country who normally visit a social networking site daily.
Pew said online users now access social networking sites more often than before, as shown by another survey it conducted last year.
Based on the findings in November 2012, around 41 percent of online users said they accessed social networking sites multiple times daily.
In comparison, only a third (33 percent) of online users did it at the same level of frequency in August 2011.
The Pew Research Center’s Internet & American Life Project conducted the survey with the help of Princeton Survey Research Associates International (PSRAI) and Princeton Data Source, which asked 1,006 adults living in the U.S. from December 13 to 16, 2012.