Facebook Files New ‘Poke’ Trademark

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Facebook has filed three trademarks to the United States Patent and Trademark Office (USPTO) for ‘Facebook Poke’, ‘Poke’ and the logo mark of its Facebook Poke app for iOS.

On December 21, Facebook, the world’s largest social networking company, not only launched the new Poke app for iPhone, iPod Touch and iPad devices but also registered new trademarks to the U.S. agency.

The poke feature has been with Facebook since 2004 and The Next Web reports that the firm successfully applied for the ‘Poke’ trademark to the USPTO in 2006 but gave it up in July 18, 2011.

Since it abandoned the filing, Facebook had to apply on Friday a new registration for trademark, which it previously thought was unnecessary but now finds useful for new products and services.

Despite the notice for abandonment last year, Facebook’s Terms of Service still indicates ‘Poke’ as one of their registered trademarks.

Trademarkia.com, a free search engine of publicly available government records, posted on Tuesday, December 25, 2012, that status on the Poke, Facebook Poke, and Poke logo mark trademarks changed to “New Application – Record Initialized Not Assigned To Examiner.”

The description provided to the USPTO for Poke, Facebook Poke, and Poke logo mark says,

“Computer application software for mobile devices which facilitates online services for social networking and for allowing data retrieval, upload, download, access and management; computer software to enable uploading, downloading, accessing, transmitting, posting, displaying, tagging, blogging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks.”

The Next Web discovered that Facebook also acquired the live Poke trademark in Europe.

As for the Facebook Poke app for iOS, it moved up atop the free iOS apps chart at the beginning but fell just as fast.

The Facebook Poke app allows users to poke or send messages and attach images or video clips to share what they are currently up to in a fast and easy way to a friend or a group of friends.

Every message will expire after a configurable time – 1, 3, 5 or 10 seconds – that runs out and the message automatically vanishes from the app.

To view a message from a friend, iOS users need to press and hold it until expiration, and Facebook said it provided an option to report awkward messages by clicking the gear menu.

Facebook Poke for iOS requires iOS 5.1 or higher, but it is currently optimized for the iPhone 5.

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Author: Francis Rey

Francis is a voracious reader and prolific writer. He has been writing about social media and technology for more than 10 years. During off hours, he relishes moments with his wife and daughter.

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