Facebook and OpenTable Working On In-App Restaurant Reservations

Facebook mobile users in the U.S. will be mouthwatering the next time they visit the Facebook page of their favorite restaurant. Apart from browsing posts and photos, they will be able to book a table directly on the social network.

OpenTable, an online service for restaurant reservations, has integrated a new feature to allow users of the social network to make reservations at approximately 20,000 dining establishments in the U.S. Starting this week, the online booking service will roll out on the Facebook mobile site and updated Facebook apps for Android and iOS.

With the launch happening first on mobile, there are a number of device-specific benefits, such as the ability to use “Nearby Places” to look for restaurants in nearby areas.

Facebook said the OpenTable integration is smoother than other implementations of the online reservation service, such as integrations Google Maps and Yelp. While other OpenTable integrations use a browser window to close a booking, Facebook restaurant reservations will take place within the app itself. Moreover, Facebook users can make a reservation without an OpenTable account.

After completing a reservation, the social network will not post or share a story about it in the user’s News Feed.

Apart from OpenTable integration, Facebook has teamed with Rovi for a new feature, called “Airings on TV,” to show automatically viewing information, such as channels and schedules, on the Facebook pages of movies and TV shows.

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Author: Francis Rey Balolong

A coffee junkie who spends most of his time writing about the latest news on social media and mobile technology. I would definitely consider myself a nerd (in the coolest most hipster way possible). That being said, I love technology, music, writing, and all things mobile.

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2 Comments on "Facebook and OpenTable Working On In-App Restaurant Reservations"


Guest
1 year 11 months ago

Thanks, Ritz.

Guest
1 year 11 months ago

Great write up! While the OpenTable is going to be great, we have got something better. I'd like to bring our Restaurant & Cafe app to your attention. The app is great because not only will fans be able to book their tables, or order takeaways, the app also provides a whole virality angle by generating stories which makes sure that a good deal of conversation is created around the restaurant. What's better is that the app comes along with 20 more Facebook Apps that would help to promote the page like contests apps, promo apps and more.
You should check out our app: https://www.appsmav.com/facebook-app-restaurant-cafe.php.

Cheers!
Ritika Verma
@appsmav