Pride Month has arrived. And Facebook wants to celebrate with new in-app features to help users join the event. It also announced new support initiatives to advice and guide the LGBTQ+ community.
The main Facebook app has received new celebratory features. It includes custom avatars, post backgrounds, and stickers for Facebook Stories and News Feed posts.
Facebook has added an animated Pride logo designed by Berlin-based artist Jasmina El Bouamraoui.
For its Instagram app, Facebook has added new stickers for Stories and feed posts. Rainbow hashtags have also returned for the event.
If you add a Pride-related hashtag on your posts, you will see a rainbow text display once published. , And you will see a rainbow-themed ring on your Instagram Stories, after you add the hashtags into Stories frames.
Facebook has launched a hashtag feed for #Pride. It showcases content from related groups, public figures, and publishers. And it has added Pride backgrounds and chat themes for Messenger and Messenger Kids.
Facebook will support businesses owned by members of the LGBTQ+ community. It has added #Pride collections in Facebook and Instagram apps to highlight Pride-themed offers and products.
“For example, you can discover limited-edition face decals by Euphoria makeup artist Donni Davy in collaboration with Face Lace, with a portion of proceeds going to Trans Lifeline and an exclusive Dragun Beauty ‘Pride Pack’ by Nikita Dragun – both available with in-app checkout,” explains Facebook.
A new Facebook initiative called Live Shopping Fridays will also celebrate Pride month. It will focus on events that feature products from LGBTQ+ founder brands and endorse support initiatives.
Facebook also wants to provide more support for LGBTQ+ communities. It has teamed up with NGOs and experts for mental health awareness and highlight Facebook communities.
“In Poland, people can follow these conversations on the Campaign Against Homophobia (KPH) NGO page and in LGBTQ+ groups. And in Germany, we’re partnering with Pride Berlin to launch a Messenger chatbot with information about LGBTQ+ communities and inspiring creators, as well as NGOs that offer counseling,” adds Facebook.
The social network manages the largest collection of connected humans. Everyone must feel welcome and supported in all its apps.
Facebook has the best chance to show support for people coming from different communities. It can help alleviate concerns about acceptance and inclusion.
The company notes that over 25 million Facebook users are members of at least one of the 34,000 public groups supporting the LGBTQ+ community.