Of all the updates, the prompts have the most impact. Facebook UK is testing the added informational labels on some posts about climate change.
The new prompts in these examples pop up through words in the user post or the text of the shared article. It will direct users to reliable climate information in the Climate Science Information Center. It lessens the spread of misinformation from noncredible sources about the impact of climate changes.
The alerts look like the warnings Facebook used for election misinformation through its Voting Information Center.
Facebook collects information from experts into a dedicated space. Then, it redirects users back to it to improve understanding and awareness.
“The center is already available in France, Germany, the UK and US, and from today, our center will also be available in Belgium, Brazil, Canada, India, Indonesia, Ireland, Mexico, the Netherlands, Nigeria, Spain, South Africa and Taiwan,” says Facebook’s Climate Science Information Center.
How it all started
Facebook launched its Climate Information Center in September. It gathered insights and information from experts to dismiss misinterpretations and questions about climate science.
“We added a section that features facts that debunk common climate myths – including too much carbon dioxide in the atmosphere harms the earth’s plant life and polar bear populations are declining because of global warming. To debunk the myths with current and specific facts, we’ve brought in climate communication experts from the George Mason University, the Yale Program on Climate Change Communication and the University of Cambridge,” says Facebook in its expansion to address more concerns.
The social network will direct users to the UN Environment Programme if they search for climate change information in areas where the Climate Science Information Center is not yet rolled out.
Climate misinformation has been a big Facebook issue recently.
A report in July last year said that Facebook overturned its fact-check labels on climate posts. The reversal happened after a query from a Republican congressman in the US.
In June last year, Facebook allowed climate denial posts to continue on its platforms by tagging such as ‘opinion’. It disallowed the fact checks.
The US Election in November took the limelight in the second half of last year. But Facebook has ground to cover in its fight against climate misinformation. And it must ensure its platforms will stop the spread of lies about the impacts.
Facebook says it has improved efforts to ensure climate posts are fact-checked. And the expansion of its Climate Science Information Center is a step in the right direction.