European Union Backup Proposal To Break Up Google
The European Parliament has voted to break up Google and separate its search engine business from other services being rendered by the company. This came on the heels of a four-year antitrust investigation in the region carried out by the European body.
However, it should be noted that the European Parliament can only recommend breaking up the search engine to EU member states as well as the European Commission since it doesn’t have the power to do so on its own. Google controls about 90% of the market, and the EU’s vote could encourage or alert regulators on Google’s monopoly in Europe’s Web search space.
Investigation into Google’s activities started four years ago when allegation of favouritism towards some of the company’s products in search results were made by some rival companies.
The resolution of the European Union Parliament states that “the online search market is of particular importance in ensuring competitive conditions within the digital single market.” It therefore welcomes the Commission’s pledges to conduct further investigation into the practices of the search engines.
The Parliament also urged the Commission to forestall abuse of marketing interlinked services by search engine operators. It stressed the importance of non-discriminatory online search; a sought of a level playing field for all.
The Parliament calls on the Commission “to prevent any abuse in the marketing of interlinked services by operators of search engines”, and also emphasised the importance of non-discriminatory online search. “Indexation, evaluation, presentation and ranking by search engines must be unbiased and transparent.”
Though, no mention of the name was made during the vote that saw 384 to 174 members voting in favour of a set of measure to encourage drive for more tech growth across the EU. Some of the proposed measures according to TechCrunch include a resolution to enforce competition rules against online companies, which are deemed to be abusing dominant positions in search.
What the Parliament’s decision means
The implication of this decision is that the EU and the state competition authorities have now been given the go ahead to question the search engine giant, and probably lodge antitrust investigations that could result in more enforceable calls for Google to change its ways of carrying out its business in Europe or break up potentially.
Though, Google is yet to respond to this new development, we expect an official response sooner rather than later. We are sure the search engine company is not going to stay quiet on the issue.