An employee of a social media agency that does work for Chrysler was terminated after dropping the F-bomb using ChryslerAutos Twitter account. Chrysler removed the offending Tweet, apologized, and said the employee who posted it has been terminated. However, some Twitter users, including @tverma29 had already re-Tweeted it before it was removed from Chrysler’s twitter account, so it is now not possible to remove it from the web.
Chrysler wrote about the f-bomb mishap on its blog, explaining that someone working for New Media Strategies (NMS), Chrysler’s social media agency, posted an inappropriate comment using the Chrysler brand Twitter handle. After looking into the incident it was discovered an NMS employee was responsible for the post, and the employee was fired.
Chrysler said “Chrysler Group and its brands do not tolerate inappropriate language or behavior and apologize to anyone who may have been offended by this communication”.
The offending tweet read “I find it ironic that Detroit is known as the #motorcity when know when here knows how to [expletive deleted] drive”.