:)
Launching Your Online Marketing Campaign
Aug21

Launching Your Online Marketing Campaign

In today’s digital age, the power of effective online marketing cannot be underestimated. Whether you’re a burgeoning entrepreneur or a seasoned business owner, a well-executed online marketing campaign can propel your brand to new heights of visibility, engagement, and success. Let’s delve into the key steps to consider when embarking on this journey. 1. Define Your Goals and Audience Every successful marketing...

Read More
Does Your Business Need a Digital Marketing Agency?
Jan28

Does Your Business Need a Digital Marketing Agency?

Does Your Business Need a Digital Marketing Agency? Source – https://images.unsplash.com Your business might sell high-quality products or offer top-notch services, but sales will not reach their potential if you do not advertise them. Developing an effective marketing strategy is challenging and requires lots of experience and trials to know what works and what does not. As a business owner, you might lack that marketing...

Read More
Digital Engagement and Business Events
Oct28

Digital Engagement and Business Events

Digital Engagement and Business Events The COVID-19 pandemic impacted how employees communicate, travel, and attend events.  The future of events thus depends on the digital engagement platform and their hybrid and virtual options.   In 2020, nearly 70 percent of physical events were switched to hybrid or virtual; in 2022, digital events still remain popular.  For instance, in 2022, 40 percent of events are planned...

Read More
Nielsen Always On digital ad ratings will now start measuring YouTube ad campaigns
Oct05

Nielsen Always On digital ad ratings will now start measuring YouTube ad campaigns

Nielsen’s “always on” Digital Ad Ratings (DAR) will now measure YouTube video ad campaigns. This release expands Nielsen’s coverage of YouTube and YouTube TV in DAR. Photo by freestocks.org on Pexels.com Advertisers and agencies will now have the data needed to better understand reach, manage frequency, and prove the efficacy of media buys across desktop, mobile and connected TV (CTV). Nielsen’s...

Read More
Gen Z consumers prefer brands with interactive live video experiences, says study
Sep23

Gen Z consumers prefer brands with interactive live video experiences, says study

Real-time engagement platform Agora has announced the results of a commissioned study showing how Gen Z consumers engage with brands that use interactive live video in their platforms or via third-party apps, such as TikTok, Twitch and Instagram. The study is released ahead of the world’s largest conference exploring real-time engagement (RTE) technologies RTE2022. It is set to happen from October 10 to October 12,...

Read More
How Digital Marketing Boosts Beauty eCommerce Sales
Sep01

How Digital Marketing Boosts Beauty eCommerce Sales

How Digital Marketing Boosts Beauty eCommerce Sales Source – https://www.nytimes.com For most of the beauty industry’s existence, customers traveled to makeup counters to test and select products. However, advances in digital imaging quality have made it possible for cosmetic brands to attract buyers through photos and videos.  This has contributed to the rise of the beauty eCommerce industry, which is expected to become a $30...

Read More