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Digital Engagement and Business Events
Oct28

Digital Engagement and Business Events

Digital Engagement and Business Events The COVID-19 pandemic impacted how employees communicate, travel, and attend events.  The future of events thus depends on the digital engagement platform and their hybrid and virtual options.   In 2020, nearly 70 percent of physical events were switched to hybrid or virtual; in 2022, digital events still remain popular.  For instance, in 2022, 40 percent of events are planned...

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Nielsen Always On digital ad ratings will now start measuring YouTube ad campaigns
Oct05

Nielsen Always On digital ad ratings will now start measuring YouTube ad campaigns

Nielsen’s “always on” Digital Ad Ratings (DAR) will now measure YouTube video ad campaigns. This release expands Nielsen’s coverage of YouTube and YouTube TV in DAR. Photo by freestocks.org on Pexels.com Advertisers and agencies will now have the data needed to better understand reach, manage frequency, and prove the efficacy of media buys across desktop, mobile and connected TV (CTV). Nielsen’s...

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Gen Z consumers prefer brands with interactive live video experiences, says study
Sep23

Gen Z consumers prefer brands with interactive live video experiences, says study

Real-time engagement platform Agora has announced the results of a commissioned study showing how Gen Z consumers engage with brands that use interactive live video in their platforms or via third-party apps, such as TikTok, Twitch and Instagram. The study is released ahead of the world’s largest conference exploring real-time engagement (RTE) technologies RTE2022. It is set to happen from October 10 to October 12,...

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How Digital Marketing Boosts Beauty eCommerce Sales
Sep01

How Digital Marketing Boosts Beauty eCommerce Sales

How Digital Marketing Boosts Beauty eCommerce Sales Source – https://www.nytimes.com For most of the beauty industry’s existence, customers traveled to makeup counters to test and select products. However, advances in digital imaging quality have made it possible for cosmetic brands to attract buyers through photos and videos.  This has contributed to the rise of the beauty eCommerce industry, which is expected to become a $30...

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10 Essential Tools for Digital Marketers
Jun23

10 Essential Tools for Digital Marketers

10 Essential Tools for Digital Marketers We’ll guide you through some of the best and most popular tools to get your digital marketing started.  These are just a few essential tools for digital marketers. Of course, there are many more out there. But these should give you a good starting point as you build your marketing toolkit: Google Analytics Google Analytics is a free web analytics tool offered by Google that tracks and...

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4 Ways Social Media Can Help Your Company Thrive in 2022
Jun17

4 Ways Social Media Can Help Your Company Thrive in 2022

4 Ways Social Media Can Help Your Company Thrive in 2022 Source – www.bbc.com In 2022, you might face stiff competition if you own a company or operate one. You know other competing companies lurk, ready to snatch your clients or customers if they can offer them a better product or service. You need to do whatever you can to stay ahead of those competitors, or you might have to go out of business. Using technology to help with...

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