Why is Salesforce so Popular? Source – www.salesforce.com Many successful businesses today understand the need for social media, especially as a tool for customer service. There are many ways to extend customer service on social media, through interaction and engagement. Nevertheless, companies also need to consider other ways to manage customer relations within the business. While social media is the visible face of a company, there is another front-end system that is perhaps even more important. A CRM is an extremely popular way to assist in the area of customer relations. In fact, the term means just that. CRM stands for customer relationship management. One such CRM is Salesforce, which is increasingly popular. What is this exactly, and how does it help businesses with customer relations?  What is Salesforce? According to Investopedia, customer resource management encompasses all the direct interactions your business has with its customers. This, therefore, involves sales, and customer service. As it involves all the interactions your business has with customers, it also refers to marketing campaigns such as those through email, and direct telephone calls. CRM solutions are designed to help manage customer data, provide better service, and help to preserve long-term relations with customers. Salesforce is a very popular type of CRM.  Why is Salesforce seeing so much popularity now? Despite having many competitors including giants such as Adobe, Microsoft, and Oracle, Salesforce is a market leader in the CRM world. Salesforce covers a lot of areas and offers solutions to any business seeking to grow and improve sales and customer service. The following are some ways in which Salesforce helps. Helps to provide customer serviceImproves customer engagementImproves remote workingTies together different areas of the businessHelps to improve sales and business growth All of these key areas are assisted through CRMs, but Salesforce promotes this as being capable of being done from anywhere through the cloud. There is also lots of support. One area making this CRM popular is the support that offers Salesforce consulting services such as integration, and training. Salesforce consulting experts mean that customers aren’t just ditched after the sale has been confirmed.  The advantages of using Salesforce One of the reasons for Salesforce’s popularity is its size. This is also one of the advantages of using Salesforce. Salesforce is the biggest web-based platform in the world. This leads to numerous,...