Chrome browser has plans for an ad-blocking feature

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Chrome users might get introduced with this exciting feature in the near future



Browsing the internet you might come across some annoying ads. The simplest way to avoid them is to use an ad-blocking software and you are ready to surf without any interruption.  Also you can use a browser that has a built-in ad blocking feature like Opera or Brave. But if you are using any other browser then option number one is for you. Unless you are using Google Chrome. Then in the new weeks you might get an ad-blocking feature.

According to a report from Wall Street Journal Google is working on an ad-blocking feature for the mobile and desktop versions of its famous Chrome web browser. This information comes from the people familiar with the company’s plans.

The report says that the feature could be switched on by default within Chrome. Also it will separate the “bad” ads from the good ones. The source says that Google would announce this feature in the upcoming weeks.

The report also states that Google is a part of an  “Acceptable Ads” program by the company Eyeo GmbH. And it’s not free for the tech company. As for what counts as an unacceptable ads would be those who don’t meet the criteria of Coalition for Better Ads, an industry group that released a list of ad standards in March.

According to these criteria ads in the form of pop-ups, auto-playing videos with sound and “prestitial” ads with countdown timers are characterized as “beneath a threshold of consumer acceptability.”

And you may think that Google is not thinking this plan through because ads are a mean of income, but the report says that this move is “a defensive one”. And the use of ad-blocking software has increased the previous years and it is estimated that 26% of U.S. users use some kind of software to stop “annoying” ads.

And since Chrome is extremely popular all over the word it is only logical for Google to have control of the ad-blocking business, according to tech experts.

Now keep in mind that Google didn’t make any announcement but Ars Technica published a statement made by Google’s spokesperson:

“We do not comment on rumor or speculation”. “We’ve been working closely with the Coalition for Better Ads and industry trades to explore a multitude of ways Google and other members of the Coalition could support the Better Ads Standards.”

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Author: Martha Papadimitriou

Martha is a journalist, a blog writer, a mother and a bookworm. She studied Journalism and Communication and graduated in 2002. She has a restless spirit and loves to learn new things. Martha also wants to make the world a better place, and when she is not working she enjoys reading and cooking.

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