A Social Transition: Family Businesses Generational Pass
A Social Transition: Family Businesses Generational Pass Baby boomer business owners, today, account for 40% of all small businesses and franchises in America. These family owned, small businesses are at the center of the local American economy. And while these businesses are thriving more now than ever, the reality is that the generation who built these businesses is disappearing. Not from existence necessarily, but they are...
Steps in Writing an Argumentative Essay
Steps in Writing an Argumentative Essay Source – www.bbc.com After completing the first draft, the student must optimize word choice, restructure the arguments, and ensure the language is appropriate for the intended audience. They should also double-check the points and rebuttals in their opinion. Proofreading with a grammar-checking tool such as Grammarly will be helpful to ensure that their work is error-free. Having a fresh...
The Modern Successful Digital Small Business
The Modern Successful Digital Small Business The small mom and pop shop of the past is really exactly that, a relic of the past. While the typical family owned small business still certainly exists and has its role, most aspiring business owners are not going to be filling in this market. The reality is that corporate goliaths have taken over most retail and restaurant needs, leaving little space for local competitors. What are small...
Media, marketers miss the mark to connect with Black consumers, says latest Nielsen study
Nielsen’s latest Diverse Intelligence Series report, “Amplifying Black voices in media: Creating informed, thoughtful and authentic experiences,” has found out why 2022 saw a 10-percentage point decline in Black viewers. They are more likely to buy from brands that advertise in inclusive content compared to 2021. Photo by Gustavo Fring on Pexels.com The report delves into the reasons behind this decline. It examines...
Uncertainty looms as consumers prepare for holiday shopping, says latest IBM study
IBM’s Institute for Business Value (IBV) has released its annual global holiday shopping and travel report today. Photo by Karolina Grabowska on Pexels.com Many global consumers are ready to celebrate the holidays again and will be shopping earlier than in years past. As a wider set of economic and political issues took center stage this past year, new risks, and uncertainty loom over their plans. The study found that 2022...
Quora launches video ads
Knowledge-sharing platform Quora has expanded its brand advertising business with new video ads. Photo by San Fermin Pamplona on Pexels.com Brands know Quora as a place to reach high-intent, affluent, and educated audience that deliver results. Unique ad types like Promoted Answers drive traffic and boost conversions for marketing campaigns. With video, brands can more effectively tell their story. The format will be horizontal. It...