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6 Benefits of Bing Ads and Why You Must Advertise with Bing 
Oct27

6 Benefits of Bing Ads and Why You Must Advertise with Bing 

Google may be the king of search engines. However, as a small business owner, you should diversify your campaign by adding Bing ads.  Buying ads isn’t fun. After all, you’re spending money on them to funnel your potential customers.  There are plenty of digital marketing platforms you can use to get the best ROI.  Two of the best platforms are Google Ads and Bing Ads. Both of them are PPC platforms. They are designed to help...

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Google to ban election ads after close of polls
Sep26

Google to ban election ads after close of polls

Credit: BDC Network As per Axios, Google will not allow advertisers to run ads related to the election after November 3rd. The company made this known in an email sent to advertisers where it said the change is as a result of the “unprecedented” number of votes expected to be counted after Election Day. Among platforms to be affected by the block are DV360, Google Ads, YouTube, and AdX Authorized Buyer. Also, the Google ban will...

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Snap’s Dynamic Ads rolls out to companies globally
Jun03

Snap’s Dynamic Ads rolls out to companies globally

Companies around the world will now have access to Snap’s automated advertising also known as Dynamic Ads. This move will make it easier for both retailers and brands to sell products to relevant consumers through the Snapchat app. Businesses through Snap’s Dynamic Product Ads [DPAs] will be able to upload their catalog to Snap before products are then automatically put into a template and shown to target users within the app. Ads...

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Instagram opens the door for creators to monetize their content
May27

Instagram opens the door for creators to monetize their content

Instagram has finally opened up money-making access to its creators to monetize their content on the platform. This important milestone is a game changer that will encourage creators and make them feel they are an important part of the platform. Facebook-owned Instagram announced today that it will start displaying ads on its IGTV video app. It also announced that revenue accruing from such ads will be split with influencers who...

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Google now requires all advertisers to verify their identities
Apr23

Google now requires all advertisers to verify their identities

Google is now making it mandatory for all advertisers to verify their identities and countries of origin. This policy was initially designed for political ads; but is now being extended to all advertisers as a measure towards combatting misinformation and scams especially about the COVID-19 pandemic. Going forward, you will start seeing disclosures with your ads from this summer. Companies in the US will kick-off the new policy before...

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Facebook sues ILikeAd for allegedly baiting people to click on celebrity photos
Dec07

Facebook sues ILikeAd for allegedly baiting people to click on celebrity photos

One of the most important responsibilities of a social media company is to protect its users. That probably is the reason why Facebook has just filed a lawsuit against a Hong Kong company ILikeAd for allegedly baiting people to click on photos of celebrities. Per Reuters, the company allegedly also baited people into clicking on “bogus advertising” links, which violates the company’s policy on ads. This enables ILikeAd to install...

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