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Top 5 Considerations When Hiring an International Advertising Agency
Nov27

Top 5 Considerations When Hiring an International Advertising Agency

Top 5 Considerations When Hiring an International Advertising Agency Source – Online-learning.harvard.edu Hiring an advertising agency is an excellent idea, but needs careful consideration. Advertising agents are a dime a dozen, and you have to do thorough research to differentiate between the good ones and the mediocre ones. The agencies come in various sizes, from small and local agencies to large international agencies. Since...

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Facebook and Google to face tougher competition rules in the UK
Nov27

Facebook and Google to face tougher competition rules in the UK

Image Credit: CNN Google and Facebook will have to abide by new competition rules from next year in the UK. This is aimed at curtailing the dominance of the two tech giants and to the advantage of smaller firms. The code which is expected to come into effect by 2021, will be enforced by a dedicated unit within the Competition and Markets Authority [CMA], Aljazeera reports. The CMA, which seeks to checkmate the dominance of bigger...

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6 Benefits of Bing Ads and Why You Must Advertise with Bing 
Oct27

6 Benefits of Bing Ads and Why You Must Advertise with Bing 

Google may be the king of search engines. However, as a small business owner, you should diversify your campaign by adding Bing ads.  Buying ads isn’t fun. After all, you’re spending money on them to funnel your potential customers.  There are plenty of digital marketing platforms you can use to get the best ROI.  Two of the best platforms are Google Ads and Bing Ads. Both of them are PPC platforms. They are designed to help...

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Google to ban election ads after close of polls
Sep26

Google to ban election ads after close of polls

Credit: BDC Network As per Axios, Google will not allow advertisers to run ads related to the election after November 3rd. The company made this known in an email sent to advertisers where it said the change is as a result of the “unprecedented” number of votes expected to be counted after Election Day. Among platforms to be affected by the block are DV360, Google Ads, YouTube, and AdX Authorized Buyer. Also, the Google ban will...

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Snap’s Dynamic Ads rolls out to companies globally
Jun03

Snap’s Dynamic Ads rolls out to companies globally

Companies around the world will now have access to Snap’s automated advertising also known as Dynamic Ads. This move will make it easier for both retailers and brands to sell products to relevant consumers through the Snapchat app. Businesses through Snap’s Dynamic Product Ads [DPAs] will be able to upload their catalog to Snap before products are then automatically put into a template and shown to target users within the app. Ads...

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Instagram opens the door for creators to monetize their content
May27

Instagram opens the door for creators to monetize their content

Instagram has finally opened up money-making access to its creators to monetize their content on the platform. This important milestone is a game changer that will encourage creators and make them feel they are an important part of the platform. Facebook-owned Instagram announced today that it will start displaying ads on its IGTV video app. It also announced that revenue accruing from such ads will be split with influencers who...

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