:)
7 Tips to Run Search Advertising Successfully
Jan01

7 Tips to Run Search Advertising Successfully

Search advertising can be profitable. But it can also be a waste of money. If you’re not careful, you’ll be losing all your marketing budget without seeing your ROI.  Is there a winning equation that can help you win in the search ads game?  Unfortunately, there’s no definite recipe that can guarantee success for your PPC.  Because if there’s such thing as the winning equation, then every business owner who wishes to...

Read More
5 Tips on How to Run Discounts for Future Holidays
Dec07

5 Tips on How to Run Discounts for Future Holidays

5 Tips on How to Run Discounts for Future Holidays Source – nbcsandiego.com We’re already deep into the holiday season but your online store is still not reaping enough profit. What could you be doing wrong? It is popularly believed that Black Friday was aptly called because this is the time when most retail companies stop being in the red so to speak. No matter which website you visit, every single one is screaming sale, sale,...

Read More
Top 5 Considerations When Hiring an International Advertising Agency
Nov27

Top 5 Considerations When Hiring an International Advertising Agency

Top 5 Considerations When Hiring an International Advertising Agency Source – Online-learning.harvard.edu Hiring an advertising agency is an excellent idea, but needs careful consideration. Advertising agents are a dime a dozen, and you have to do thorough research to differentiate between the good ones and the mediocre ones. The agencies come in various sizes, from small and local agencies to large international agencies. Since...

Read More
Facebook and Google to face tougher competition rules in the UK
Nov27

Facebook and Google to face tougher competition rules in the UK

Image Credit: CNN Google and Facebook will have to abide by new competition rules from next year in the UK. This is aimed at curtailing the dominance of the two tech giants and to the advantage of smaller firms. The code which is expected to come into effect by 2021, will be enforced by a dedicated unit within the Competition and Markets Authority [CMA], Aljazeera reports. The CMA, which seeks to checkmate the dominance of bigger...

Read More
6 Benefits of Bing Ads and Why You Must Advertise with Bing 
Oct27

6 Benefits of Bing Ads and Why You Must Advertise with Bing 

Google may be the king of search engines. However, as a small business owner, you should diversify your campaign by adding Bing ads.  Buying ads isn’t fun. After all, you’re spending money on them to funnel your potential customers.  There are plenty of digital marketing platforms you can use to get the best ROI.  Two of the best platforms are Google Ads and Bing Ads. Both of them are PPC platforms. They are designed to help...

Read More
Google to ban election ads after close of polls
Sep26

Google to ban election ads after close of polls

Credit: BDC Network As per Axios, Google will not allow advertisers to run ads related to the election after November 3rd. The company made this known in an email sent to advertisers where it said the change is as a result of the “unprecedented” number of votes expected to be counted after Election Day. Among platforms to be affected by the block are DV360, Google Ads, YouTube, and AdX Authorized Buyer. Also, the Google ban will...

Read More