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Google sued for downgrading links to MailOnline articles
Apr21

Google sued for downgrading links to MailOnline articles

Image Credit: ABC One of Britain’s popular online publishers MailOnline, has sued Google for allegedly downgrading links to its content. MailOnline is claiming that the search engine giant hid links to its articles on topics such as “Meghan Markle” and “Piers Morgan,” and this has now prompted the publishing company to sue Google.   Mail claims that Google has too much control over the online ads market, and systematically downgrading...

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4 Facebook Advertising Strategies for 2021
Mar23

4 Facebook Advertising Strategies for 2021

4 Facebook Advertising Strategies for 2021 Source – about.fb.com Facebook advertising continues to be one of the top returning digital tactics for small businesses and growing brands that want to cost-effectively reach targeted customers at scale. But as with anything, the tips and best practices are constantly evolving.  Try These Facebook Ad Strategies Facebook ad spend has increased exponentially in recent years and will...

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7 Tips to Run Search Advertising Successfully
Jan01

7 Tips to Run Search Advertising Successfully

Search advertising can be profitable. But it can also be a waste of money. If you’re not careful, you’ll be losing all your marketing budget without seeing your ROI.  Is there a winning equation that can help you win in the search ads game?  Unfortunately, there’s no definite recipe that can guarantee success for your PPC.  Because if there’s such thing as the winning equation, then every business owner who wishes to...

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5 Tips on How to Run Discounts for Future Holidays
Dec07

5 Tips on How to Run Discounts for Future Holidays

5 Tips on How to Run Discounts for Future Holidays Source – nbcsandiego.com We’re already deep into the holiday season but your online store is still not reaping enough profit. What could you be doing wrong? It is popularly believed that Black Friday was aptly called because this is the time when most retail companies stop being in the red so to speak. No matter which website you visit, every single one is screaming sale, sale,...

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Top 5 Considerations When Hiring an International Advertising Agency
Nov27

Top 5 Considerations When Hiring an International Advertising Agency

Top 5 Considerations When Hiring an International Advertising Agency Source – Online-learning.harvard.edu Hiring an advertising agency is an excellent idea, but needs careful consideration. Advertising agents are a dime a dozen, and you have to do thorough research to differentiate between the good ones and the mediocre ones. The agencies come in various sizes, from small and local agencies to large international agencies. Since...

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Facebook and Google to face tougher competition rules in the UK
Nov27

Facebook and Google to face tougher competition rules in the UK

Image Credit: CNN Google and Facebook will have to abide by new competition rules from next year in the UK. This is aimed at curtailing the dominance of the two tech giants and to the advantage of smaller firms. The code which is expected to come into effect by 2021, will be enforced by a dedicated unit within the Competition and Markets Authority [CMA], Aljazeera reports. The CMA, which seeks to checkmate the dominance of bigger...

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