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Quora launches video ads
Oct17

Quora launches video ads

Knowledge-sharing platform Quora has expanded its brand advertising business with new video ads. Photo by San Fermin Pamplona on Pexels.com Brands know Quora as a place to reach high-intent, affluent, and educated audience that deliver results. Unique ad types like Promoted Answers drive traffic and boost conversions for marketing campaigns. With video, brands can more effectively tell their story. The format will be horizontal. It...

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How Can You Get the Most Out of Your Display Advertising?
Sep24

How Can You Get the Most Out of Your Display Advertising?

How Can You Get the Most Out of Your Display Advertising? Source – cnbc.com Are you looking for a way to get your business noticed? If so, you need to make sure you take full advantage of display advertising. Because there are many advertising options available, you may have a difficult time choosing the best option for your company. At the same time, if you take the time to carefully evaluate your options, you can place...

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4 Tips For A Successful Ad Campaign
Aug06

4 Tips For A Successful Ad Campaign

4 Tips For A Successful Ad Campaign In the modern world of British businesses, having all the auxiliary and administrative systems in place is essential for the success of any company. Some of these include the human resource systems, accounting systems, and, most importantly, the marketing system. A good marketing strategy can help create brand awareness, attract more customers, and allow you to gain a competitive advantage.  Ad...

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How Microcopy Plays An Important Role for Better User Experience
Jun24

How Microcopy Plays An Important Role for Better User Experience

How Microcopy Plays An Important Role for Better User Experience UX designers and digital marketers generally pay more attention to long-form content on the websites.  As a result, the content on the about page, service pages, and blogs become the priority. Do you know, “There’s another aspect of the website that professionals miss?” Microcopy! Microcopy has a lower word count and takes less space. However, when you view the overall...

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Google sued for downgrading links to MailOnline articles
Apr21

Google sued for downgrading links to MailOnline articles

Image Credit: ABC One of Britain’s popular online publishers MailOnline, has sued Google for allegedly downgrading links to its content. MailOnline is claiming that the search engine giant hid links to its articles on topics such as “Meghan Markle” and “Piers Morgan,” and this has now prompted the publishing company to sue Google.   Mail claims that Google has too much control over the online ads market, and systematically downgrading...

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4 Facebook Advertising Strategies for 2021
Mar23

4 Facebook Advertising Strategies for 2021

4 Facebook Advertising Strategies for 2021 Source – about.fb.com Facebook advertising continues to be one of the top returning digital tactics for small businesses and growing brands that want to cost-effectively reach targeted customers at scale. But as with anything, the tips and best practices are constantly evolving.  Try These Facebook Ad Strategies Facebook ad spend has increased exponentially in recent years and will...

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