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4 Tips For A Successful Ad Campaign
Aug06

4 Tips For A Successful Ad Campaign

4 Tips For A Successful Ad Campaign In the modern world of British businesses, having all the auxiliary and administrative systems in place is essential for the success of any company. Some of these include the human resource systems, accounting systems, and, most importantly, the marketing system. A good marketing strategy can help create brand awareness, attract more customers, and allow you to gain a competitive advantage.  Ad...

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How Microcopy Plays An Important Role for Better User Experience
Jun24

How Microcopy Plays An Important Role for Better User Experience

How Microcopy Plays An Important Role for Better User Experience UX designers and digital marketers generally pay more attention to long-form content on the websites.  As a result, the content on the about page, service pages, and blogs become the priority. Do you know, “There’s another aspect of the website that professionals miss?” Microcopy! Microcopy has a lower word count and takes less space. However, when you view the overall...

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Google sued for downgrading links to MailOnline articles
Apr21

Google sued for downgrading links to MailOnline articles

Image Credit: ABC One of Britain’s popular online publishers MailOnline, has sued Google for allegedly downgrading links to its content. MailOnline is claiming that the search engine giant hid links to its articles on topics such as “Meghan Markle” and “Piers Morgan,” and this has now prompted the publishing company to sue Google.   Mail claims that Google has too much control over the online ads market, and systematically downgrading...

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4 Facebook Advertising Strategies for 2021
Mar23

4 Facebook Advertising Strategies for 2021

4 Facebook Advertising Strategies for 2021 Source – about.fb.com Facebook advertising continues to be one of the top returning digital tactics for small businesses and growing brands that want to cost-effectively reach targeted customers at scale. But as with anything, the tips and best practices are constantly evolving.  Try These Facebook Ad Strategies Facebook ad spend has increased exponentially in recent years and will...

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7 Tips to Run Search Advertising Successfully
Jan01

7 Tips to Run Search Advertising Successfully

7 Tips to Run Search Advertising Successfully Search advertising can be profitable. But it can also be a waste of money. If you’re not careful, you’ll be losing all your marketing budget without seeing your ROI.  Is there a winning equation that can help you win in the search ads game?  Unfortunately, there’s no definite recipe that can guarantee success for your PPC.  Because if there’s such thing as the winning...

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5 Tips on How to Run Discounts for Future Holidays
Dec07

5 Tips on How to Run Discounts for Future Holidays

5 Tips on How to Run Discounts for Future Holidays Source – nbcsandiego.com We’re already deep into the holiday season but your online store is still not reaping enough profit. What could you be doing wrong? It is popularly believed that Black Friday was aptly called because this is the time when most retail companies stop being in the red so to speak. No matter which website you visit, every single one is screaming sale, sale,...

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