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6 Reasons Why Blogging Is Important for Small Businesses
Nov29

6 Reasons Why Blogging Is Important for Small Businesses

6 Reasons Why Blogging Is Important for Small Businesses Source – Forbes.com Small businesses require brand visibility to scale their operations and grow at an exponential rate. Content (written and graphical) plays a vital role in improving your brand image, value, and recognition. Without content, you won’t be able to drive quality traffic to your website. As far as digital marketing is concerned, content is considered...

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4 Tips for Getting More Customer Reviews
Nov28

4 Tips for Getting More Customer Reviews

4 Tips for Getting More Customer Reviews  Source – hbr.org How much influence do you think reviews have on your business? There’s always going to be a mix of positive and negative reviews on any social media site about every business, but are they really as important as some people think? Yes, they are.  It’s also important to note that you need to respond to negative reviews in a positive light if you hope to keep...

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Top 5 Considerations When Hiring an International Advertising Agency
Nov27

Top 5 Considerations When Hiring an International Advertising Agency

Top 5 Considerations When Hiring an International Advertising Agency Source – Online-learning.harvard.edu Hiring an advertising agency is an excellent idea, but needs careful consideration. Advertising agents are a dime a dozen, and you have to do thorough research to differentiate between the good ones and the mediocre ones. The agencies come in various sizes, from small and local agencies to large international agencies. Since...

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Facebook and Google to face tougher competition rules in the UK
Nov27

Facebook and Google to face tougher competition rules in the UK

Image Credit: CNN Google and Facebook will have to abide by new competition rules from next year in the UK. This is aimed at curtailing the dominance of the two tech giants and to the advantage of smaller firms. The code which is expected to come into effect by 2021, will be enforced by a dedicated unit within the Competition and Markets Authority [CMA], Aljazeera reports. The CMA, which seeks to checkmate the dominance of bigger...

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How Buyer Personas Improve the ROI of Your Marketing Campaigns?
Nov09

How Buyer Personas Improve the ROI of Your Marketing Campaigns?

How Buyer Personas Improve the ROI of Your Marketing Campaigns? Source – Forbes Nowadays, companies are facing cut-throat competition in order to survive and grow in the market. However, there are several businesses who are still not sure about their target audiences. To successfully market business operations and increase the performance of marketing campaigns, it becomes inevitable to thoroughly understand the target audience...

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Spotify Reaches 320 Million Active Users Per Month 
Oct29

Spotify Reaches 320 Million Active Users Per Month 

And Spotify now has 144 million paid subscribers.  https://newsroom.spotify.com/2020-10-29/spotify-reports-third-quarter-2020-earnings/ Spotify released its latest earnings period. The service experienced huge growth in its number of subscribers.  It has counted 320 million free active users while it gained 144 million paid users. This is a significant growth from 299 million free users and 138 million paid users last...

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