Microsoft search engine Bing has launched a daily deals website called Bing Deals that aggregates daily deals from Groupon, Target, Nordstrom, Living Social, and other daily deal websites, providing shoppers with more than 200,000 deals to search through based on location, category, retailer, or keyword.
Bing, in its blog post announcing the new service yesterday, acknowledged that there has been much discussion in the media recently about the “death of daily deal sites” but said that this is due to information overload for the consumer because there are so many websites, more than 300, which means it is very difficult for them to find the deals that are interesting and relevant to them.
Bing cited a comScore survey last year on daily deal websites which found that the daily deals audience increased 24 percent in the last year, and a Bing/Impulse survey that showed over the last six months 61 percent of respondents increased their use of daily deals. Bing said that 81 percent of people when asked said “they would increase their use of daily deals if they could find only the deals that interest them all in one place.” Bing aims to provide this service with the launch of Bing Deals.
Bing has close integration with Facebook and is using this to make it possible for users to link their Facebook profiles with its new daily deals service.