Bing’s search share stays steady: ComScore

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ComScore, the “global leader in measuring the digital world”, released its latest data on the U.S. search market this week and it showed that in July, Bing maintained its 14.4 percent share, Yahoo’s increased somewhat by .2 percent to 16.1 percent, and Google fell .4 percent to 65.1 percent.

 

comscore-search-market-bing

Bing's search share remains at 14.4 percent

Google clocked a total of 11.2 billion searches in July, 2 percent higher than June, Yahoo took 2.8 billion, 4 percent higher, and total searches on Bing were 3 percent higher at 17.1 billion.

 

Total internet searches in July were 3 percent higher at 17.1 billion.  ComScore’s results are based on searches entered by people on a web page (explicit core searches).  Bing’s numbers are better if “powered by” search results are considered because it powers Yahoo web pages, bringing its total searches powered by Bing to 26.8 percent of the total in July.

 

Google’s powered by share, which includes searches at Ask.com and Aol.com, fell slightly from 67.6 percent in June to 67.2 percent in July.

 

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Author: David John Walker

Dave has a B.A. in Mathematics, loves writing and reading about the latest developments in technology and social media, and has been working as a freelance writer for five years.

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