Drilling through Apple’s App Store to find just the right iPhone app can be a challenge, and time consuming, so the announcement by The Bing Team on its blog this week that it has introduced a new Bing app search feature that pushes relevant links to other iPhone apps is welcome news.
The Bing team said that it is introducing the app search feature in order to help people with “‘serendipitous discovery’ by surfacing relevant apps automatically in the context of normal search queries.” Users can try the new feature out by going to m.bing.com in their iPhone’s web browser or by using the Bing for Mobile app on their iPhone.
The new feature helps users find iPhone mobile apps in three ways. First through “Auto app discovery” in which relevant apps will surface based on normal web queries. For example a search on Facebook, Hotels in Seattle, and Thor 3D brings up relevant iPhone apps with a download link.
Second, iPhone apps can be discovered through “Explicit App Search”, by typing the names, or guesses of the names of the iPhone apps, such as: Download Fruit Ninja, Top iPhone Apps, and News Apps.
Finally the new “Deep Launch into apps” lets users “launch some of the installed apps directly from the app search results.” This means that after clicking on the download link, users will be redirected to download the app from the iTunes App Store. The application will launch if it is installed already.