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Game Changers: An Umbrella Approach to a Bolder Brand Presence

Umbrella branding is something you may not have heard of yet, but it’s becoming an important way to market your business. Here’s what you need to know to get up to speed on the changing landscape we call marketing. What Is It? A brand umbrella is a way to consolidate your company’s products under one overarching theme or brand name. Many brand umbrellas use similar-sounding names, or prefixes for names, which help reinforce the...

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A useful way to back up your data in 2015

One of the most fundamental aspects of technology is the ability to backup all of your data safely so that you never run the risk of losing anything important. And, with technological evolution becoming more and more prevalent, what better time than to become up-to-date with the methods available than now? If you happen to still be a little fuzzy on the idea of how to backup your data and why it is so important, don’t fret! Follow...

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Digital Marketing Do’s and Don’ts for Small Business Success

Digital marketing has become more important for small businesses in recent years. For a start, it has proven to be more cost-effective and easier to implement than some of the other more traditional marketing techniques, which is ideal for small businesses without large marketing budgets. And yet, many businesses still fail to get to grips with digital marketing. They think they know what they are doing before they have planned their...

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FCC Ruling: TCPA Applies to All Faxes

Effectively immediately, if you send advertising faxes via an electronic broadcast faxing services (also known as Internet faxing) you are bound to the provision of the Telephone Consumer Protection Act (TCPA). On September 4, 2015, the FCC released a declaratory ruling stating that, in effect, sending a fax via the Internet is the same as sending a fax via a machine connected to a telephone line and therefore subject to the same...

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Hate Your Phone’s Battery Life? You Aren’t Alone

It’s happened to everyone: You’re in the middle of an important call, you’re lost and trying to find your way to your destination, or you’re on the last level of a game you’ve spent weeks playing — and your phone’s battery dies. Sure, it probably warned you that power was getting low (several times) but you didn’t pay attention and now you have to wait for it to charge back up before you can use your phone again. Battery life is a...

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