8 Tips for Crafting an Effective and Conversion-centric Social Media Strategy
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The word on the street is that social media is essential for conversion—anything that impacts your business objectives, whether it be through leads, sales or download rates. But a common mistake is thinking that social media results to lead generation in a snap. That’s the kind of thinking you need to do away with as soon as possible. Before you master a social media strategy, you need time, patience, multiple testing, and the utmost...
Your Guide To Choosing The Best Social Media Platform For Your Business
Business owners have this impression that they have to be everywhere — trend on Twitter, shared on Facebook, liked on Instagram. There is really nothing wrong with that if you have the resources, if you can manage, and if it is necessary. However, in business, there is such a thing as focus. You can’t be everything to everyone every single time. Using social media in business is more than just a fad or buzz. Social media...
A Guide To Hardening Your Social Media Traffic And Engagement
Robert Downey Jr. is a social media beast. He is funny, quick-witted, personal, and knows exactly what his over 22 million Facebook followers want. For example, among his latest posts are samples of fans’ (funny, ugly, crazy) photoshopped photos of him while having his photo taken for a driver’s license renewal. The guy surely knows how to get with it. And oh, he gets what he wants, too. He was “Festival Hero” at the Toronto Film...
The Future of Mobile for Marketers
Mobile phones or smartphones have gained quite the attention for several years now. They offer convenience and technology at the palm of the user’s hand. The growing functionality of smartphones has also made it a formidable industry not just in tech but also in mobile marketing. Ericsson’s latest Interim Mobility Report reveals the direction the future of mobile is taking. According to the interim update last August 2014, among...
How to Create Your Brand Social Media Buzz
Social media has been turning into the global information currency. Networks catering such services have gained a new level of value and influence globally. Especially with a predominantly digitally driven global community, social media is a very influential platform. When tapped properly, companies stand to gain immensely both on consumer engagement and potential sales. Companies looking for a way to build or boost their branding...