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Twitter’s Rebrand to X: What Social Media Marketers Need to Know
Sep26

Twitter’s Rebrand to X: What Social Media Marketers Need to Know

Twitter’s Rebrand to X: What Social Media Marketers Need to Know Elon Musk has once again made headlines, this time by renaming the beloved Twitter to “X”. As emphasized by Twitter’s CEO, Linda Yaccarino, this isn’t merely a new name, but a pivotal shift in digital strategy. X represents Musk’s ambition of a multi-faceted super app, poised to encompass everything from AI to payments. So, what does the Twitter...

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5 Free Instagram Caption Writing Tools to Boost Your Reach
Jul18

5 Free Instagram Caption Writing Tools to Boost Your Reach

5 Free Instagram Caption Writing Tools to Boost Your Reach A perfect video or photo on Instagram is as good as the caption that accompanies it. Catchy Instagram captions have the power to make your followers feel more connected with your brand, which can encourage greater engagement on your posts and boost your reach. Furthermore, well-written captions can help your audience understand your brand and products better. But, crafting...

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5 Tips to Use Social Media Affiliate Marketing to Drive Sales
Jun23

5 Tips to Use Social Media Affiliate Marketing to Drive Sales

5 Tips to Use Social Media Affiliate Marketing to Drive Sales According to a HubSpot survey, 59% of marketers use social media influencers for their affiliate marketing programs. Given the immense popularity of social media, it’s hardly surprising that it has emerged as a popular affiliate marketing channel as well. Social media affiliate marketing helps brands reach their target audience on channels where they’re most active. And by...

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5 Social Media Tips to Boost Sales Your Small Business Sales
Sep07

5 Social Media Tips to Boost Sales Your Small Business Sales

Most businesses aim to craft viral posts in a bid to grow their clout on social media and drive leads and sales. And for this reason, it’s essential that you leverage the best tips to grow your business on social media by driving engagement.  But here’s the thing creating brand awareness isn’t enough. You need to develop a powerful strategy and funnel so that your social media marketing efforts also lead to lead generation and...

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Instagram Marketing Trends to Add to Your Marketing Strategy
May27

Instagram Marketing Trends to Add to Your Marketing Strategy

Instagram Marketing Trends to Add to Your Marketing Strategy With the constant advances in digital technology, social media is constantly evolving. And Instagram, with over two billion monthly active users, is no exception. Image via Statista By remaining ignorant of the latest Instagram marketing trends, you miss out on a chance to get the most out of your content creation efforts. This is because 70% of shoppers turn to Instagram...

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