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4 Ways to Use Instagram Marketing to Increase Brand Awareness
Apr08

4 Ways to Use Instagram Marketing to Increase Brand Awareness

Source – www.nytimes.com With more than 500 million daily active users, Instagram is the prime destination for most marketers. Brands that are visible on the platform can grab the attention of this mammoth user base since 80% of them follow at least one business account. But, building brand awareness through Instagram marketing is easier said than done. The competition is stiff and users are volatile.  Then what? You need a...

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5 of the Best Influencer Marketing Tips to Grow Your Startup
Feb11

5 of the Best Influencer Marketing Tips to Grow Your Startup

5 of the Best Influencer Marketing Tips to Grow Your Startup Influencer marketing has now become a mainstream marketing tactic that all businesses use in some form or another. In fact, one of the biggest influencer marketing trends is that marketers now collaborate with influencers all year round, instead of for one-off campaigns. But, hiring influencers frequently and paying for each piece of content can be a bit expensive for a...

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How to Build a WordPress Website to Get More Conversions
Jan08

How to Build a WordPress Website to Get More Conversions

How to Build a WordPress Website to Get More Conversions Source – WordPress.org One of the main focus areas for anyone who starts a new WordPress website is to get more traffic. More often than not, they focus most of their efforts entirely on SEO and do not pay much heed to anything else. But, what about the site visitors to come to your website and simply leave? It is just as important to get your site visitors to convert as...

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How to Increase Your Social Media Marketing ROI
Dec15

How to Increase Your Social Media Marketing ROI

How to Increase Your Social Media Marketing ROI Social media can be a great platform to connect with your audience, engage with them, and promote your products. If done right, social media can help you reap a great ROI (return on investment).  Most businesses would agree that they want to boost their social media marketing ROI. But they fail to understand how to go about it.  After all, social media isn’t just about publishing...

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How to Measure the Performance of Digital Events
Sep28

How to Measure the Performance of Digital Events

How to Measure the Performance of Digital Events Source – BBC.com Many marketers struggle to measure the performance of online events, probably because they only rely on readily-available metrics like the number of registrations. However, that is not an accurate measure of an event’s performance as there are many other aspects that you should consider. For one, you should consider the return on investment (ROI) that you got for...

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