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Instagram Marketing for Business: The Ultimate Cheat Sheet
Oct20

Instagram Marketing for Business: The Ultimate Cheat Sheet

Instagram Marketing for Business: The Ultimate Cheat Sheet Instagram marketing is non-negotiable for any modern business.  Why, you wonder? Because everyone loves Instagram and the Instagram facts and figures are the proof!  Millennials, professionals, celebrities, and of course, businesses. You got that right. Instagram is not only the most popular photo-sharing platform but it has evolved into a highly profitable business...

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How to Use Personalized Content to Grow Your Ecommerce Brand
Aug06

How to Use Personalized Content to Grow Your Ecommerce Brand

In 2021, producing personalized content is one of the most popular ecommerce marketing strategies out there. There is a reason for it too. 66% of customers expect brands to understand what they need and expect. In the same survey, a majority of the respondents agreed that brands typically treat them as numbers. It’s evident that personalization is the need of the hour. If you want your ecommerce business to stand out from the rest,...

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How Microcopy Plays An Important Role for Better User Experience
Jun24

How Microcopy Plays An Important Role for Better User Experience

How Microcopy Plays An Important Role for Better User Experience UX designers and digital marketers generally pay more attention to long-form content on the websites.  As a result, the content on the about page, service pages, and blogs become the priority. Do you know, “There’s another aspect of the website that professionals miss?” Microcopy! Microcopy has a lower word count and takes less space. However, when you view the overall...

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How to Start a Successful Ecommerce Business – An Ultimate Guide
Apr22

How to Start a Successful Ecommerce Business – An Ultimate Guide

Guess what? You’ve decided to learn how to start an ecommerce business at an excellent time. Why is this? According to forecasts, the number of people expected to buy products and services online in 2021 is more than 2.14 billion. In fact, over half of all consumer spending will happen online in the future. Image via Wunderman Thompson However, these people willing to buy from ecommerce stores will not buy from you if you...

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4 Ways to Use Instagram Marketing to Increase Brand Awareness
Apr08

4 Ways to Use Instagram Marketing to Increase Brand Awareness

Source – www.nytimes.com With more than 500 million daily active users, Instagram is the prime destination for most marketers. Brands that are visible on the platform can grab the attention of this mammoth user base since 80% of them follow at least one business account. But, building brand awareness through Instagram marketing is easier said than done. The competition is stiff and users are volatile.  Then what? You need a...

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