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3 New Tips to Boost Facebook Video Performance
Nov26

3 New Tips to Boost Facebook Video Performance

Video is the best-performing content in all social platforms. It can help boost awareness, engagement and sales in your yearend campaign.  If want to improve your video content, Facebook has provided three new tips to consider in your strategy. Add a 3-5 second trailer to hold interest Facebook advises to add a short preview at the start of the clip. This approach is prevalent on YouTube. You grab a key snippet from the...

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Facebook, BBB to educate online shoppers about potential scams
Nov25

Facebook, BBB to educate online shoppers about potential scams

Facebook is shifting towards ecommerce. And it entails taking care of issues about deceptive ads, payment disputes and scammers—those ones that need the BBB to intervene. As the holiday shopping season is imminent, Facebook has announced a new partnership with the Better Business Bureau to give online shoppers more information about potential scams. And they will also educate buyers what they can do to protect themselves and...

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Twitter addresses early concerns over Stories-like Fleets

Twitter has addressed early concerns about its new disappearing-tweets feature Fleets. Multiple users raised anxieties over its availability and openness while in use. The company slowed down the rollout last week after several issues. Its backend server could not keep up with the number of users. The high demand also caused other errors to some users. Twitter says it has fully resolved all the problems. And it dismissed the other...

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Snapchat’s short-form video feed Spotlight copies TikTok
Nov23

Snapchat’s short-form video feed Spotlight copies TikTok

Facebook infamously copied the Snapchat’s Stories feature. Now the latter is taking a page from former through a new feature called Spotlight. Snapchat has launched Spotlight to replicate TikTok. It aims to gain traction via a tailored feed of short-form videos. Snap is using its collection of Snaps to recreate the TikTok experience. Here’s what Snapchat’s Spotlight feed of short videos looks like… pic.twitter.com/ZaudyMuUFF—...

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Facebook shares five new ad copy tips to increase brand awareness
Nov09

Facebook shares five new ad copy tips to increase brand awareness

For most marketers, Facebook and Instagram are the main ad copy channels to maximize reach and boost brand awareness.  So, follow suit. With Christmas less than 50 days away, you must map out your holiday marketing campaigns early. Facebook has shared new ad copy tips. It includes a formula for you to build your ads. And it will guide your process to build your Facebook ads. Here are the five Facebook ad copy tips: 1. Give...

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