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Thanks to Influencers, Follower Size is Not as Important 
Mar18

Thanks to Influencers, Follower Size is Not as Important 

  As with most things in life, quality over quantity is ruling the day for social media influencers and how it relates to follower size. This means that you can be more efficient with your social media audience targeting by finding and tapping into the right influencers in your industry. Sure, a big celebrity might have a huge following, but are their followers your target audience? While 2016 was the year many learned the term...

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6 Social Media Tools for 2015
Mar02

6 Social Media Tools for 2015

6 Social Media Tools for 2015 There are many different tools and resources available to the social media marketer. With the New Year, we wanted to provide you a list of which ones are the best for reach, efficiency, and analytics. The answers are a combination of hot new inventions along with good old standbys. Some tools and resources on our list are free while others have a cost associated with them. It is important when evaluating...

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5 Unconventional PR Tips to Help You Stand Out
Aug18

5 Unconventional PR Tips to Help You Stand Out

The purpose of sending out press releases and conducting press and media relations is to get the word out about your brand or your company news. However, making sure that your press stands out is a vital part of this process. Sending out and publishing the news and releases is just the beginning. Using unconventional methods to spread the word and make connections sometimes just means resorting to old tactics that are no longer...

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