But why should you use Tumblr?
Social media marketing is important in improving brand awareness and boosting traffic to your site. When it comes to marketing on social media, you may immediately think of Facebook, Twitter, Instagram, and Pinterest.
These are popular social media networks. There’s no doubt about it.
However, it’s getting more difficult to gain organic traffic from those sites.
For that reason, many marketers are looking for other platforms that can still give them decent traffic.
Among the platforms you can start using now is Tumblr.
Tumblr has more than 700 million visitors around the world.
However, Tumblr marketing isn’t for everyone. You can only take advantage of it if your target audience is young.
Most of the active users here are between the ages of 18 and 34.
How to Use Tumblr to Market Your Brand and Products
Choose the Right Content
Tumblr marketing requires a different type of content that you post on Facebook or Twitter. Having a professional tone here may not always lead to success, unlike on Facebook and Linkedin.
As mentioned, most people here are younger individuals. Thus, consider providing your followers a more creative content.
For instance, you can get their attention by publishing controversial content about politicians, celebrities, and the economy. Younger people love to be shocked.
The more controversial the post is, the more traffic or attention it can attract. But don’t tarnish someone’s reputation, though.
Humor Your Audience
Younger people like to be entertained. If you add humor to your content, it makes them more receptive to your message.
Sprinkle a little personality into your post.
Use the Right Tags
Tags are like hashtags. They can help in categorizing your content. Searchers will use them to find your content.
You need to choose only relevant tags. And don’t overdo it. Tumblr will consider your post spammy if you use excessive tagging. Your account might get banned.
Consider using up to 12 tags. It won’t make your post look like spam. Rather, it will catch a lot of searches.
If you wish to appear in as many searches as possible, you need to post often. But you must post at the right time.
Since the crowd on Tumblr is younger, below 30 years old, you must not post content early in the morning or late evening. Most of the users here may be college students or are still in high school.
Thus, choose to post before 7 am. Publish another content at lunchtime as the users are taking a break from school. Then, post your last content of the day before dinner.
On Tumblr, the search results will show the most recent content, instead of the most optimized posts. In that case, if you can post on Tumblr when your audience is actually active, then it increases the odds of your content to show up on top.
Tumblr has been around for decades. However, many marketers ignore it.
They choose Facebook, Instagram, Twitter, LinkedIn, and Pinterest. But this is good news for you as it means less competition.
Then again, you must make sure that Tumblr is right for your marketing goals. Always remember your target audience.