Apple Music Surpassed Spotify in Paid Subscribers

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Apple Music Surpassed Spotify in Paid Subscribers

Source: https://support.apple.com/en-us/HT204930

Apple Music and Spotify are the two major music streaming services. They have similar subscription rates, family plans, and free trials. As regards to the number of paid subscribers, Apple Music announced that it has outdone Spotify’s numbers in terms of paid subscribers.

Eddy Cue of Apple revealed that Apple Music climbed to 60 million. Its paid subscribers are now 28 million, thereby, surpassing Spotify’s number. Back in April, Apple Music announced that is has gained an additional 10 million subscribers.

Then again, Spotify still claims the throne of having more worldwide subscribers compared to Apple. These would include the US paid users and free tier customers.

In the US and around the world, Apple Music enjoys higher growth rates. It states that it has a 3% increase from 2.6% compared to Spotify’s 2% from 1.5%. It is quite interesting considering Apple Music’s effort in dominating the streaming platform.

Apple’s Advantage Over Spotify

Around the world, there are over 900 million iPhone owners. Apple Music is also preinstalled on the said device. Furthermore, most phone plan carriers are integrating Apple Music in their deals.

Spotify, on the other hand, made some similar deals with Samsung and Sprint.

Apple Music director, Jimmy Iovine, stated that music streaming services must be changed. The reason for this is that they are all similar. That is, they charge almost the same rates and every subscriber has the same music.

However, he wants users to have better interactions with the artist and vice versa. Beats’ co-founder hinted that exclusives could be the way to solve such an issue.

When it comes to interface and navigation, both apps are easy to navigate even on mobile. Spotify offers animations and short videos that you can play while listening. Apple Music, on the other hand, allows you to search by typing lyrics to search songs that you are not sure of the title.

Bad Terms

The two companies are on bad terms. In May, Spotify’s CEO said that Apple has unfair policies in its App Store. Because of that, it filed an anti-trust complaint with the European Commission.

Of course, it is expected for Apple to respond stating that Spotify is only doing it for “financial motivations in misleading rhetoric.”

Acquiring Texture

On the other news, Apple announced that it has agreed to acquire Texture. It is a digital magazine subscription owned by Next Issue Media LLC. This app allows users to have unlimited access to their favorite titles through a one monthly subscription fee.

The app has more than 200 best magazines that provide an easy way for its users to read stories and entire issues of their favorite titles. Eddy Cue announced that the company is excited about this partnership. Apple is committed to providing its users with quality journalism from trusted sources.

Texture launched in 2010. Since then, it has become a multi-title subscription service that gives users instant access to the most widely read magazines while they are on the go. Three years ago, App Store’s editorial team chose Texture for its yearly Best Of selections.


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Author: Jane Danes

Jane has a lifelong passion for writing. As a blogger, she loves writing breaking technology news and top headlines about gadgets, content marketing and online entrepreneurship and all things about social media. She also has a slight addiction to pizza and coffee.

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