In another two weeks from now—middle of December to be precise, Apple Music will become available to Amazon’s Echo devices. The deal to allow Apple Music on Echo devices will also come with complete Alexa integration. Prior to this announcement, Google Android and Facebook Messenger users had enjoyed access to Apple Music as they are allowed to sign on.
“Music is one of the most popular features on Alexa—since we launched Alexa four years ago, customers are listening to more music in their homes than ever before,” said Dave Limp, senior vice president, Amazon Devices. “We are committed to offering great music providers to our customers and since launching the Music Skill API to developers just last month, we’ve expanded the music selection on Alexa to include even more top tier services. We’re thrilled to bring Apple Music – one of the most popular music services in the US – to Echo customers this holiday.”
The new arrangement will allow Apple Music to provide access to over 50 million songs, while Alexa will be able to stream everything including individual tracks and playlists to radio stations. All a user needs to do is to enable the Apple Music Skill in the Alexa app and link his account to start using the new feature.
The new arrangement is a win-win for everyone—users, Amazon, and Apple. The users for once has an even larger access to music whether at home or at work. For Amazon, it is one more rich feature added to a growing lists of attractive options available to all Alexa users. Apple Music will further benefit from an ever-growing user base, which continues to threaten its rivals—Spotify inclusive.
In its 2017 data release, BuzzAngle revealed that more people made the switch from YouTube to Spotify and Apple Music in in 2016 in terms of paying for music streams in the US.
BuzzAngle, a trusted market monitor, showed in its 2016 report that digital video music streams grew by just 7.5%. This is in contrast to audio on-demand services, which witnessed an upsurge in streams on both Spotify and Apple Music, which grew by 82 percent from 137.29 billion in 2015 to 250.73 billion in 2016.
The stats show that audio on-demand services have overtaken digital video; though the latter witnessed a growth of 7.6 percent in 2016. The 2016 Year-End Report revealed some interesting facts that point us to the future of audio on-demand services. In the US alone, overall music streams experienced 82.6% to total 250 billion growths. Compared to Spotify and Apple Music’s growth of 82.6 percent, YouTube only experienced a low 7.5 percent growth in total digital video streams.