Apple has gained the 8th spot on the Interbrand top 100 global brands list after moving up 10 places since last year.
Tech companies have also dominated the top ten with IBM ranking 2nd and other tech brands like Google, Microsoft, Intel and Hewlett-Packard in the top 10.
According to British publication The Guardian, Apple was gained the biggest in this year’s global brands list from Interbrand.
Its brand value is now estimated by the firm to be at $33.5 billion which is a year-on-year increase of 58 percent.
The Cupertino, California-based Apple has replaced Nokia which was at the 8th spot last year and has since fallen to 14th place.
Interbrand CEO Jez Frampton is quoted by The Washington Post saying that “It isn’t just the fact they make pretty products. They’ve created an entire lifestyle and way of living.”
As an example of the success of Apple, Frampton cited 85 percent of people intending to purchase the iPad while competitors did not go above 5 percent.