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How Brands Can Use Consumer Behavior Data on Social Media to Boost ROI
More than just a platform to get your brand known to a wider audience, social media is a significant source of consumer behavior data that can help you improve your overall marketing strategy and, ultimately, your ROI. Why track social media behavior Consider social media’s massive influence on the buyer’s journey. In an International Data Corporation global survey, a vast majority of top-level business executives (84%)...
2017 Trends in Employee Engagement Strategies
Employee engagement remains the most critical factor and concern for business success. Gallup’s recent State of the American Workplace Report indicates that only 33% of employees are considered engaged in their work. That number has risen, but lack of engagement remains a persistent issue. While employee engagement measures have shown improvement in the last few years, they remain problematically low. Improvements are being seen in...
Top 5 CRM Benefits for Healthcare Providers
The CRM market for global healthcare is now predicting its next growth to reach $18 billion by the end of the year 2020. This is because of the increased use and adoption of CRM into the healthcare industry is booming with massive adoption. Many of their administrative tasks are being provided to keep their records better. CRM, just as it works with any environment, works in the healthcare industry to streamline processes. It is used...
Millennials game changing impact on the housing market
Millennials are the largest generation since the Baby Boomers, and despite stagnating wages and crippling debt they are poised to take over the housing market. They make up 66% of first-time home buyers and 34% of all home buyers, so it’s especially important to pay attention to what they are looking for in a home purchase. In short, Millennials want to buy a place that is move-in ready. Saving for a down payment on top of paying...
How technology is pushing online gaming to new heights
Picture a group of friends seeking to have some gaming fun 20 odd years ago. What would be the likely sequence of activities – select your favorite casino, set the time and ride, and then drive off to the casino. Now, imagine the same scenario today! Would it be really necessary to actually visit a casino to enjoy some gaming? Not at all, you can play any game you want right in the coziness of your home without having to step...
How E-Commerce Retailers Benefit From Cloud Computing
When it comes to selling online, many of the most successful retailers take advantage of enterprise cloud computing solutions. Cloud computing allows businesses to store, manage, and process data on a remote server rather than on local machines. For e-commerce retailers, this means freeing up resources in-house and outsourcing services to save money and improve efficiency, with the ultimate goal of increasing revenue and...