The Analytics Category

Oct19

How use data insights effectively for marketing

Posted by Francis Rey on Oct 19, 2023

How use data insights effectively for marketing

Data insights are observations you can make from collected datasets that businesses use to inform their marketing strategy. They are actionable information that you can use to benefit your business. Photo by Pixabay on Pexels.com To use data insights effectively, you need to identify the metrics that matter for your marketing goals, collect and analyze the data from various sources, and take improvement actions based on the findings. Benefits Using data insights can help you improve your marketing decisions by: Finding the best keywords and topics to target with your content Optimizing your landing pages and calls to action Identifying the most effective channels and platforms for your campaigns Measuring the impact and ROI of your marketing efforts Understanding your customers’ needs, preferences, and pain points Segmenting and personalizing your marketing messages Testing and experimenting with different strategies and tactics Tips Here are some tips on how to use data insights effectively for marketing: Define your marketing goals and metrics. Before you collect and analyze any data, you need to have a clear idea of what you want to achieve with your marketing campaigns and how you will measure your success. For example, do you want to increase brand awareness, generate leads, or boost sales? What are the key performance indicators (KPIs) that reflect your objectives, such as impressions, clicks, conversions, or revenue? Collect data from multiple sources. To get a comprehensive view of your customers and the market, you need to gather data from various sources, such as your website, social media, email marketing, online advertising, customer feedback, surveys, and industry reports. Analyze data to find patterns and trends. Once you have collected enough data, you need to use data analytics tools and techniques to process and visualize the data. You can use tools like Excel, Tableau, Power BI, or Google Data Studio to help you create charts, graphs, dashboards, and reports. You can also use statistical methods and machine learning algorithms to find correlations, outliers, clusters, and segments in the data. Interpret data to generate insights. After you have analyzed the data, you need to interpret the results and find the meaning behind the numbers. You need to ask questions like: What are the main findings? What are the causes and effects? What are the opportunities and challenges? What are the recommendations and actions? You can use tools...

Jul04

Migrating from Universal Analytics to Google Analytics 4 [INFOGRAPHIC]

Posted by Firdaus on Jul 4, 2022

Migrating from Universal Analytics to Google Analytics 4 [INFOGRAPHIC]

Migrating from Universal Analytics to Google Analytics 4 [INFOGRAPHIC] Google Analytics recently announced its upcoming shift to Google Analytics 4 (GA4) from its current software, Universal Analytics. Google made the official announcement on March 16, 2022, notifying clients that Universal Analytics will stop processing data on July 1, 2023. Following the end of data processing, interface access for Universal Analytics will cease sometime in 2024, at least 6 months after the halt of its processing capabilities. The experts at Infotrust have outlined a plan to ensure your organization is equipped to migrate to the future of web analytics. The first analytics solutions appeared just 3 years after the birth of the internet. From the internet’s inception, log analysis became more difficult as websites began creating multiple HTTP requests per page visit, adding images, audio, and video. Metrics for user behavior allowed companies to optimize conversion rates, page performance, and user experience, while also creating targeted advertising. The applications of this data created a larger demand, and new analytics solutions were adapted to provide tracking of more than just page views. Google has been one of the leading companies in the data analytics industry, stemming from its acquisition of Urchin, a data processing company, in 2005. An approximate 28 million active websites use Google Analytics currently. Google introduced its current iteration of web analytics software, Universal Analytics, in 2012. Google Analytics was built as a hosted analytics solution focused on quantitative data, with Universal Analytics enabling the tracking of users across multiple devices and platforms through user IDs. Google Analytics 4 is different from Universal Analytics in a few key ways. There will be news of upcoming privacy-focused features that will allow more data controls and customizations that are exclusive to GA4. The switch to GA4 is centered on the privacy-focused capabilities. Additionally, GA4 supports predictive analytics for customer behavior. It employs revenue prediction, purchase probability, and churn probability. A third major component of GA4 is the combination of app and web analytics on a single platform. Instead of tracking engagement differently than Firebase for mobile, GA4 collects comparable data in the same manner for both web and mobile. GA4 also employs a range of new features. All users have access to funnels, a new debugging mode, automatic data collection on any engagement, and free BigQuery integration. Additionally, GA4 allows...

Home » Analytics

Oct19

How use data insights effectively for marketing

Posted By Francis Rey on Oct 19, 2023

Jul04

Migrating from Universal Analytics to Google Analytics 4 [INFOGRAPHIC]

Posted By Firdaus on Jul 4, 2022

Jan27

7 Metrics Key to Conducting Good Sales Analytics

Posted By Firdaus on Jan 27, 2021

7 Metrics Key to Conducting Good Sales Analytics Source – www.gsb.stanford.edu A lack of available data is certainly not a problem the manufacturing and retail sectors are facing today. Quite the opposite, the emerging challenge is figuring out how to best wrangle that data into formats a variety of stakeholders can understand and use — and what information is most relevant to their decision-making in terms of driving...

Jan10

Podcasting is a BIG business – But just how BIG?

Posted By Firdaus on Jan 10, 2021

Podcasting is a BIG business – But just how BIG? Source – CNN.com These days, everyone seems to have a favorite podcast. In fact, many people even know someone who hosts their own podcast – but many of those are minor, with only a handful of listeners. The question remains, though, what sets the big names in podcasting apart from the big players, and how can creators grow their listenership? As with most things, it...

Jul27

Analytics firm releases app usage trends, new apps adoption rate

Posted By Francis Rey on Jul 27, 2020

People this year spend more time than ever on their mobile devices to use popular apps. But how much time are we spending on our phones and which apps receive the most attention? The latest report from app analytics firm App Annie gives us an overview on these behaviors. App Annie last week published its Mobile App Evolution report to show mobile usage trends worldwide. The firm used its database of more than eight million apps for...

Jun18

4 ways to lookup someone’s email and social media accounts

Posted By Firdaus on Jun 18, 2020

4 ways to lookup someone’s email and social media accounts You were at a professional conference a few months ago and met someone who can help with a professional problem. Or maybe someone offered you an interview, but you lost their business card. While it may be easy to track them down, getting their contact details or social accounts may prove more complicated. Most companies have very strict privacy policies and will not...

« Older Entries

How use data insights effectively for marketing

Migrating from Universal Analytics to Google Analytics 4 [INFOGRAPHIC]

How use data insights effectively for marketing

Migrating from Universal Analytics to Google Analytics 4 [INFOGRAPHIC]

7 Metrics Key to Conducting Good Sales Analytics

Podcasting is a BIG business – But just how BIG?

Analytics firm releases app usage trends, new apps adoption rate

4 ways to lookup someone’s email and social media accounts

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