Twitter has plenty of benefits when it comes to marketing your brand. However, with all the other brands vying for people’s attention, it would be challenging for you to stand out from the rest and obtain more interaction with your followers.
Thankfully, there are ways that can help improve engagement with your Twitter community. On this post, let’s talk about how to improve engagement on Twitter.
1. Share Tweets of Your Followers
If you wish to improve engagement on Twitter, you must learn how to show to your followers that you value their content. You can do so by retweeting their tweets. This will tell them that what they’re posting matters to you.
That said, you should retweet your fans’ tweets often. But make sure that you only retweet posts that are related to your industry. You should choose those tweets that align to your company’s values. Before you retweet, check the user’s profile first to ensure that it’s a real person.
And don’t just retweet it. Make sure that you add a comment to let them know that you’ve read the tweet by contributing something to a certain conversation.
But what percentage do you need to retweet? Some are saying it should be 20 percent of your tweets while others prefer a 50/50 split. It’s up to you to decide which one works for your brand.
2. Offer a Personalized Response
Another way to improve engagement on Twitter is to give your audience a simple response. Your followers will surely be thrilled if they know that you did take the time to interact with them. Doing so will show them that you respect and appreciate their effort.
You may start by tweeting words of encouragement to your followers. For example, if your brand supports running, you should message or respond to your followers who are anxious about their next run.
Read the timelines of your followers. Find those tweets that have major milestones, like getting married or having a new baby. Write a short message of encouragement. To make it more personal, don’t use hashtags. You may also add the message to your timeline feed. But don’t offer disingenuous comments.
Since it’s a human nature to make human connections, motivating people to reach their own potential is a great way to connect with your audience.
3. Share links about problem-solving article
Another way to improve Twitter engagement is to provide your audience a link of content that will surely boost their lives. It’s an ideal way to integrate your brand into their lifestyles. For example, if your industry is about food, you may give your followers some tips on how to properly prepare and cook food.
To know what content your audience would consider as valuable, you should read their profiles. In this way, you’ll discover what their likes and dislikes are, as well as their current influencers. Identify a common issue that they’re facing and create a content that can solve their problem. Then, promote that content on your Twitter account.
Instead of selling to them, educate your followers by posting content that are valuable to them. This will help you build authentic customer relationships.