Aetna to Subsidize a Portion of Apple Watch Cost to Employers and Customers

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Aetna to Subsidize a Portion of Apple Watch Cost to Employers and Customers

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After Apple announced at its September event that it’s the second largest watchmaker in the industry based on revenue, the company has scored another deal with its product, Apple Watch.

On Wednesday, Aetna, an insurance giant, announced a new program that can improve people’s health using Apple Watches, iPhones, and iPads. The program allows its nearly 50,000 employees to get the Watch at no cost as long as they participate in the wellness reimbursement program of the company. This program aims to encourage the company’s employees to live healthy lives.

According to Aetna’s CEO:

“We are incredibly excited to use iPhone, iPad, and Apple Watch to create simple, intuitive and personalized technology solutions that will transform the health and wellness experience for our members. This is only the beginning – we look forward to using these tools to improve health outcomes and help more people achieve more healthy days.”

In addition to that, Aetna also announced that it’d make the Apple Watch available to select large employers and individual customers through an open enrollment period. Then, it’ll subsidize a portion of the cost.

Currently, the insurance company is working with Apple on several health initiatives with health apps for iPhone, iPad and Apple Watch to help users in managing their health and increasing healthy outcomes.

As regards to a subsidy, Aetna didn’t reveal how much it would subsidize. But most Apple Watches have a price range of $270 to $750.

The first solutions being developed are the first health apps that could work on multiple devices.

Health insurers, like Aetna, offer deals that can be used to evaluate a customer’s premiums on his personal fitness and activity levels as tracked by the wearable health sensors.

HealthKit

Apple Watch - Aetna to Subsidize a Portion of Apple Watch Cost to Employers and Customers

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The HealthKit is part of Apple’s iOS 8 update. Later, it enabled the Apple Watch in monitoring and recording exercise through vital signs and steps taken. Apart from that, the Watch can record simple yet meaningful kinds of movement, like how long you stood up and all-day calorie burn.

The HealthKit apps allow doctors in monitoring their patients’ blood pressure, weight and heart rate, remotely. The information is part of the patient’s electronic health record that can track user’s overall health history.

Earlier in 2016, Apple filed a patent for an application that could monitor the wearer’s heartbeat. It’s a useful app for those who are suffering from a cardiovascular condition as it can alert them of an imminent heart attack.

In addition to that, the tech company partners with Watson Health to offer a cloud-based access to Watson supercomputer to analyze healthcare data.

The exclusive health apps of Aetna won’t be available until early 2017. These health apps aim to make health monitoring a lot simpler. One of these features is the medication adherence. It’s a functionality that notifies wearers to take their medicines, connect with their doctors or order refills.

Another feature to look forward to is the personalized health plan support to help the insurer’s members in understanding and maximizing their benefits.

Tim Cook said that:

“We are incredibly excited to use iPhone, iPad, and Apple Watch to create simple, intuitive and personalized technology solutions that will transform the health and wellness experience for our members. This is only the beginning – we look forward to using these tools to improve health outcomes and help more people achieve more healthy days.”


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Author: Jane Danes

Jane has a lifelong passion for writing. As a blogger, she loves writing breaking technology news and top headlines about gadgets, content marketing and online entrepreneurship and all things about social media. She also has a slight addiction to pizza and coffee.

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