6 ways online casinos connect with players on social media
The internet has undoubtedly revolutionised the gambling sector, opening it up to a new audience and expanding its revenues. Today, online gambling is big business. Worth over $70 billion worldwide, it’s destined for double digit growth forecast for the coming years.
While online casinos are a place for gamers to play new and exciting slots and casino games, these brands are just as savvy on social channels. And that stands to reason, given that there are 3.48 billion social media users out there. Let’s take a look at the top reasons why online operators connect and engage with audiences over Twitter, Facebook and Instagram.
1) To advertise new games
Sure, traditional TV and radio platforms can connect your ads with huge numbers of viewers and listeners. However, social media makes much more commercial sense – after all, people on social media will be using their desktop or mobile device, which they need to play at the online casinos anyway. Plus, social media is free – unless you’re launching a paid social campaign.
Thanks to social media, advertising is eminently more affordable for companies and arguably much more effective – as on some platforms you can tailor your messaging to a bespoke audience, based around their interests, age and location. Today’s slot games are designed around a variety of niches – from music, to movies and more. One of the best ways of keeping track of the best games is by reading lists of the top new slot games of 2019, ranked according to their payout percentages, storylines and graphics.
Twitter, Facebook and Instagram all offer advertising packages for brands. Online casinos which sign up to these are able to send targeted posts to specific demographics, streamlining the traditional advertising process.
2) For brand exposure
Exposure is everything for a company – especially in the highly saturated world of online gambling. One way to gain exposure is by creating shareable content.
Some companies take the untraditional approach of being deliberately controversial to get their name out to a wider audience. While this may work in the short term by increasing exposure, it is not a sustainable business model.
The most popular form of modern advertising is to produce shareable content. Online companies spent millions of pounds on creating and developing social media campaigns that will portray their brand as witty and modern.
One company in particular in gambling has managed to have this down to a fine art. Without adding further exposure to the brand by naming it, there is an Irish sports gambling company that leads the way when it comes to shareable content. The company’s social media department is constantly active, tracking trends to become the social barometer of hilarity and japery on social media.
3) To share helpful guides and tutorials
A number of high-profile online casinos offer a wide selection of tutorials and guides, instructing viewers on how to play classic table games. These video campaigns not only directly advertise a product, but they help to create a brand trust and loyalty among potential new customers.
What’s more, this is something that their land-based competitors can’t offer, giving them a valuable USP in the broader gambling sector. You can find these video tutorials on channels such as YouTube and Facebook, and can achieve a healthy organic reach through shares.
4) To provide customer support
Chances are you have your own horror story of trying to contact customer support with a particular company. Often it’s not easy. Traditionally the process of sitting on hold and explaining your problem to a series of ill-informed customer advisors was toe-curlingly painful.
Online casinos are streets ahead when it comes to customer support, with most providers offering 24/7 web support for their clients. Aside from live chat, phone and email – social media is another way they’re able to provide this, answering questions from customers around the clock.
By utilising social media in this way companies help their customers to resolve issues and problems quickly and efficiently. As well as this they portray a helpful, kind and constructive attitude to customer support for the rest of their followers. So if you head over to an online casino’s social media account, among the adverts and guides there will be floods of customer support replies.
5) To gather customer feedback
Almost every bricks-and-mortar retailer in the world actively encourages their customers to provide feedback on their shopping experience. You cannot go shopping on a Saturday without picking up at least one leaflet prompting you to ‘rate your service’.
This may be tedious for some, but it is absolutely essential for companies looking to improve their offering and maintain customer loyalty. Online casinos are no different – emailing their customers for regular feedback in a bid to improve their offering.
Moreover, they use social media to monitor and track the keywords associated with their brand or industry. In doing this they can keep an eye on any negative feedback about their business that has either been posted indirectly or directly. Further to this they can also monitor what people are saying about their competitors, too.
6) To share important information
Emailing customers is one way to keep them up to date about upcoming issues such as website maintenance or changes in legislation that may affect their gaming. But it is not always guaranteed to reach every customer – at least not at the right time.
Online casinos therefore use social media campaigns much in the same way as advertising to keep their customers up to date with important information. Of course, keeping customers in the loop is one way to maintain high levels of loyalty and satisfaction.
So if you previously thought that online casino brands solely use social media to promote their products, hopefully this article has convinced you otherwise. In a relatively short time, social media has become invaluable way for companies to connect with their consumers through two-way engagement.