6 Ways Niche Influencers can Increase Content Marketing ROI
Source – https://www.forbes.com/sites/julianvigo/2019/04/04/why-social-media-influencers-are-integral-to-tech-culture/#b2397174c45b
Influencer marketing is one of the most important ways for brands to attract new followers and customers on today’s top-performing social media platforms. By working with niche influences, brands are able to take their marketing efforts to the next level. Read on to learn exactly how working with influencers can improve your brand’s ROI.
1. Product Reviews
Countless Instagram users turn to their favorite influencers to suggest their favorite products. Brands that take advantage of this by sending these influencers products for them to review are able to improve their ROI in this way. These influencers are able to share their honest opinions with their friends, family members, acquaintances, and other active followers on Instagram.
While product reviews won’t always see an immediate boost in sales, brands will still benefit from the most authentic reviews provided by influencers. As most influencers’ followers trust them, brands that have outstanding products or services will reap the benefits when they are reviewed by the influencer.
2. Giveaways and Contests
Giveaways and contests are another simple way for brands to improve influencer marketing ROI. These types of influencers can use their platforms to announce that they are hosting a giveaway or contest. In these situations, influencers will typically ask their audience to like a certain post, tag friends in the post, and share the post to their own pages.
While brands will have to provide free products for giveaways and contests, this investment will pay off in the form of brand awareness and exposure. Moreover, once a winner is picked, they have the opportunity to try your product or service and may even turn into a loyal customer.
3. Social Media Takeovers
Another way for brands to boost their ROI through niche influencer marketing is through social media takeovers. With these types of takeovers, social media influencers take control of a brand’s social media profile for the day. One of the biggest advantages of this influencer stunt is that they will help to generate fresh content on your page which will likely improve audience engagement.
In addition to adding new creative content to your page, asking influencers to take over your brand’s social media accounts will gain more credibility and increased exposure. As these influencers will share about the takeover with their own followers, this is another tactic to benefit from influencers’ social media following.
4. Posting Guest Blogs
Many Instagram influencers are also successful bloggers that regularly posts blogs outside of Instagram. Brands can further improve their marketing efforts by working with influential bloggers. Brands can craft their own content and have the influencer share this content as a guest post. Similarly, brands can invite influential bloggers to share their own posts through your website. After publishing their content, influencers will then promote your website and platform to their network.
5. Offer Personalized Promo Codes
Promo codes are another way to get influencers to promote a brand’s products or services. When marketing with ease promo codes, your brand will give influencers a code created specifically for their followers to use for discounts when they shop from your brand. These personalized promo codes make it easier to track an influencer’s ROI while these influencers can encourage their followers to use these promo codes as an exclusive discount just for them.
6. Generate Content
Another simple way influencers stand to improve a brand’s ROI is through its content. As influencer’s focus on developing creative content that their followers will love, brands are able to benefit from these images by partnering with them and sharing their content to their brand page. For example, after sending influencer sample products, you can share the images and videos featuring influencers interacting with the products.
Additionally, this new content will encourage influencers’ followers to engage with your brand as well. When they see influencers using these products on their own outside of a product review, many will go out of their way to purchase them as well.
Marketing on Instagram isn’t as simple as it has been in the past. With the help of Influencer marketing, brands struggling to connect with their audiences are able to compete against big-name companies. Use this guide to improve your ROI as you choose which influencers to connect with.
