Launching a startup on social media needs patience and devotion. You need ample time and the right strategy to sustain a successful run.
If you have time to spare, maybe you can pull it off on your own. Or, maybe not.
Your teenage niece or busy secretary will offer a helping hand. Think twice. Never relegate the task of a social media manager to an inexperienced person.
Find someone skilled in creating content, who embodies marketing experience and entrepreneurship, to elevate your social media presence.
While you look for the right social media manager, we have come up with six things to mull over to in your campaign.
1. Write frequently.
We all have a multitude of nice things to say about something. Your startup is no exception.
If you want to, you can write a novel about your business. But keep the verbosity to yourself.
To build social media presence, less means more. Buffer found that Facebook posts with 250 characters or less receive 66 percent more engagement than longer posts. Also, tweets 100 characters or less get 17 percent more engagement than wordy posts.
2. Use the right hashtags.
Hashtags help cut verbose posts without losing the gist. With proper use, it also extends targeted exposure for your brand.
Tweets with hashtags have twice the engagement than tweets without it. But take note that the engagement will drop if you use more than two hashtags.
For instance, photos captioned with multiple hashtags are eyesores. Focus. Find the write keywords that deliver your message.
3. Choose visual over textual content.
Visuals trump textual content on social media. Facebook posts with images get 2.3 times more engagement. Tweets with images get 1.5 times more retweets than pure textual content.
The data is true for high quality images, videos and infographics. Try to post blurry, amateur photos though, and you may as well bid adieu to your engagement rates.
4. Edit your untouched bio.
Some social media sites, such as Instagram, show your profile first to potential customers.
Effective businesses present valuable info creatively. It makes their brand stand out from the competition.
So, share the mission, culture, and values that make your company successful. Be brief and concise.
Highlight how your people operate and run your business. Upload photos of your team or use animated graphics to demonstrate your product.
5. Listen actively, reactively.
Complaints are normal in business. A customer posting damaging criticism hurts social media presence.
Your other customers can see the updates posted by your critiques. And they are critical on how you respond to unfavorable comments.
Always focus on prompt and professional replies. Removing or snubbing the complaint or being sarcastic will make matters worse.
6. Ask for feedback.
Any feedback is welcome. Never ignore an opportunity to know what your customers think of your products and services.
They respond best when they have options. Use open-ended questions, form focus groups via Facebook Live, or start polls or surveys for anonymous feedback.
With social media, you have several channels to pull the testimonies and comments you need.
All things considered, these social media tips will not work without the “social” component.
Growing a business means resonating with individuals who have common interests.
If you slack off and brush aside how valuable your product is for your target audience, you will fall off the social media wagon easily.
Any ideas you’d like to share on this topic? Drop us a comment below.