6 Expert Tips for Stellar Blog SEO
Proper SEO isn’t just important when it comes to your standalone web pages. Making sure each of your carefully crafted blog posts is fully optimized brings a lot of benefits to the table, as well. For instance, a practical approach to blog SEO can lead to a 67 percent increase in monthly leads and a 97 percent jump in your number of indexed links.
That’s a pretty significant improvement that can make a massive difference for your bottom line. There’s a fine art to getting things just right and maximizing your results, though. Here are a few must-know tips for making sure your blog content is as efficient as possible.
1. Implement well-researched keywords.
Most business owners feel they know their clientele reasonably well, so they’re positive they also know what blog topics they’d be interested in. Sometimes this is indeed the case, but not always. Ask any SEO expert, and they’ll tell you the same thing. In-depth keyword research is the key to blog posts that resonate with your audience, inspire them to share your content, and keep them coming back for more. Ditch the hit-or-miss approach, and get it right the first time.
2. Make sure your posts are readable.
Readability is about more than just writing engaging content that’s helpful to those looking for it. Blog posts need to be formatted so that they’re easy to read on a variety of different screens. Some ways you can improve a post for better readability include:
- Keeping sentences short and paragraphs on the smaller side
- Break up your text with images to keep things easy on your readers’ eyes
- Use headings, subheadings, or bulleted lists to make your content easy to skim
- Use a proofreading tool like Grammarly to catch spelling and grammar errors
3. Know where to focus your efforts.
Although it’s a good idea to incorporate keywords throughout your posts where they naturally seem to fit, some parts of your post are especially good areas to focus on. Search engines pay special attention to headings and subheadings. Meta descriptions and URLs are good places to insert essential keywords, as well. Make sure not to stuff your content with keywords or use them in ways that sound unnatural, as this can hurt your SEO efforts.
4. Dive deep into your topic of choice.
Search engines love blog posts that delve deeply into a subject. Such posts deliver a greater value to a reader by telling them everything they need to know on a topic, so it’s to your benefit to be comprehensive. Use LSI keywords wherever it makes sense – semantically related keywords that tell search engines you’re talking about your topic in detail. Again, remember to organize your content with headings, subheadings, lists, and more to simplify the process of finding specific pieces of information.
5. Use social media to give your posts legs.
Chances are you’re already leveraging platforms like Twitter, Facebook, or Instagram to establish and maintain relationships with existing and potential customers or readers. Take the extra step, and use your profiles to share your blog posts, too. It’s a great way to let your most loyal fans know you’ve got something hot off the presses for them to enjoy. It makes it easy for people who like your posts to pass them on, and it’s great for SEO.
6. Invest in some professional SEO help.
Maintaining a fully optimized and active blog takes time, energy, and know-how you may or may not have to spare. And if you’re running your business on a budget, you might not have the extra funds to bring a full-time employee on staff to handle it for you, either. If that sounds like you, then you might want to consider outsourcing all or some of the work to a professional SEO team.
Professionals can take the guesswork out of blog SEO for you for affordable prices that fit comfortably into your budget. They can also help you with as much or as little of the process as you need, from keyword research to backlinking to optimizing. They can even cover you when it comes to the actual writing. Get started today! Your business’s bright future is waiting.