5 UX hacks to create killer ecommerce sites [Infographic]
Are you running an eCommerce site and wondering why your customers are abandoning their carts?
With a world that has become increasingly accustomed to the digital sphere, people naturally now have higher standards for websites that they visit. About 2.14 billion people do their shopping online in 2021, and their experience on an eCommerce platform can determine whether or not they push through with a transaction.
Consider putting yourself in your clientele’s shoes. When an interested customer visits your site, what will they experience? Will it be a breeze from your homepage to the checkout, or will they struggle to find more information about your product pages? If they have a concern, is it easy for them to reach your customer service?
Ultimately—visitors are likely to be turned off if your website doesn’t provide a pleasant browsing experience, resulting in missed sales opportunities. No one wants that.
So, how can you improve your online store’s performance? The best way is to consider its user experience (UX) design elements. According to Usability.gov, user experience is the principle that aims to provide site visitors with high-quality interactions. Site owners must have a deeper understanding of their target users and their goals to drive sales and other desirable behaviors successfully.
When it comes to optimizing eCommerce sites, the goal of UX is to give customers a simple, logical, and enjoyable experience. A site that has excellent UX design is no different from a well-organized storefront!
According to The UX School, improving the overall design and process of checking out could help improve conversions by up to 35%. If customers can easily find what they want when they need it, the chances that they will complete a transaction on your site will significantly increase.
In a blog by UXmatters, author Frank Guo states that UX makes use of four key elements:
- Value: Every element on the site must have a purpose for the visitor.
- Usability: The page must be easy to access and navigate for any person.
- Desirability: Apart from being capable, the site must also provide a fun and engaging experience.
- Adoptability: Users should be encouraged to continue scrolling your site due to the impression it leaves them.
Now that the value of UX is apparent, improving your eCommerce site should be much easier. If you want to learn more, check out this infographic from Asia Premier One Source! It tackles 5 UX guidelines for building great eCommerce pages.