Some owners of small business are still wondering how to they can explore or unlock the full potential of Twitter. Without a doubt, Facebook has five times more daily users than Twitter, and is a hotcake for a lot of businesses—with 1.6 billion people engaging in different forms of conversation daily. However, small businesses are shying away from the benefits of using Twitter to promote their businesses and turn them into a goldmine.
Twitter may have been slightly edged out by Snapchat in terms of daily active users; but it doesn’t take from the fact that it offers a robust platform where businesses evolve with a measure of consistency. Since no business survives without a well-articulated marketing strategy and idea, there is a need to understand how best to use Twitter to push small business to where it should be.
Here are five Twitter marketing ideas that can turn your small business into a goldmine:
Engage the Right People
In your industry, there are “influencers,” and these are people you should follow on Twitter. Be sure to engage these set of people regularly or once in a while to boost your approval rating in your chosen field. Engaging with these set of people will also help with your credibility and help people on Twitter see you as an authority in your industry.
Locate your Target Audience
Twitter is one of very few social media platforms still holding on to some of its features—the 140-character limit for example. Though, the microblogging platform recently announced plans to exclude images and videos as part of its 140-character count; the fact remains that it is important to find out what your audience wants. Using Twitter tools like “Search” and “Mention” can help you identify your audience. Like Google, Twitter Search allows you to enter certain phrase or keywords to find people of similar interest—this could boost your ability to track your audience. This is a very powerful tool that helps you to get your tweet in front of the right people.
Really there is no reason why you should open a Twitter account and have tons of followers when you barely have time to engage them or send out useful info. Consistency is not only key for developing small business, it is also important for growing and retaining your Twitter followers. Think about this; why would anyone want to take your business serious if you barely have time to respond to their “Mention” or tweet?
Tweet Valuable Tweets
By this I mean you should tweet regularly; but only send out content that adds value to your audience. Don’t spam! Spamming is not only illegal, but goes against sound business ethics and there is no reason why you should engage in it.
Twitter limits me to 140 character—how can I avoid spamming? Engage an experienced social media guru to help you manage your Twitter account if you don’t know how and when to come up with the right words. Words are powerful and could set the tone for how people view your business. Know when to tweet and know how to manage the 140-character limit to the maximum.
Aforementioned ideas are great ways to help you take your business to the next phase—but they won’t work for you without giving them a shot!
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