5 Tools That Will Help You to Promote Your Business on Social Channels

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5 Tools That Will Help You to Promote Your Business on Social Channels

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Whether you are just starting out or are looking to reinvent your business’ approach to social media promotion, ensuring that you have established a strong foundation of tools and resources will always remain key to the success of your campaigns. Not only will it ensure that you are always ready to advance your campaign forward, but also that you have provided yourself with the scope to grow and develop your approach.

As such, we have put together a list of 5 essential tools for any brand looking to utilize social media and realize their full potential on these platforms. Read more below.

1. Integration: The Master Key

Before we go into the specific tools any social media campaign needs to have in its arsenal in order for it to prove fruitful, it is certainly worth mentioning that integration is by far the most significant resource any business owner will have at their disposal.

Sourcing an integrated platform from which to manage social media promotion – and one that offers that will prove central to both the big picture, and the daily grind, such as a logo maker, video maker, and QR code creator – will ensure that your efforts on social media are always supported by a whole host of resources that will consistently prove integral to the quality and efficacy of your efforts.

With that in mind, here are 4 more tools that that enable you to advance your brand’s presence on social media and exploit the full potential of these lucrative platforms.

2. Branding

Strong branding makes the business world go round, and never more so in a realm that has, in recent years, become saturated with businesses of all types and sizes looking to make the very most of social media’s broad userbase and high potential for a strong ROI.

In spite of the fact that the average social media user spends close to two and a half hours on social media each day, the vast majority of us hold little patience for things that do not immediately grab our attention, and draw us in. As such, a strong, bold cohesive brand is the only way we can feel confident that those who stumble onto our pages will take note and delve deeper.

3. Graphic Materials

To have at your disposal a digital library filled with ready-made, cohesive graphic materials pertinent to your brand’s digital persona will prove indispensable to you as you progress with your social media campaigns.

Whether you are planning your posts weeks in advance, or taking a more off-the-cuff approach to your brand, it will not do for you to feel as though you are scrambling for visual content each and every time you put together a post. Graphic materials unique to your brand will go down much better on social media than, say, a hastily thrown together post featuring stock photography.

4. Copywriters

The various leading social media platforms represent a direct line of communication with your existing customers, and new prospects. Posting on Twitter, Instagram – even, more recently, TikTok – is by far the most effective way for you to speak to your users, and to convey your company’s ‘personality’ to users.

The significance of this is only set to continue growing, as trends toward brand transparency, personability, brand activism rather than neutrality, and, in essence, a tangible sense of humanity have all taken to the fore – and social media represents the most productive platform from which to convey these qualities.

To fully embrace these new, consumer-driven demands, you will need a strong copywriter on your side.

5. Cross-Promotion, Rather than Cross-Posting

Instagram does not exist within a bubble, and neither does Twitter, TikTok, Twitch or Facebook – and this holds true in a number of ways.

First of all, your audience is spread between these platforms. As of 2020, the average internet user held almost 8 social media accounts – a fact which means that your audience on, say, Instagram is largely representative of your audience on Twitter, and so on.

What’s more, content is being increasingly spread between these separate platforms. Instagram features an in-built means for sharing your story to Facebook, while videos posted originally to TikTok are frequently shared to Twitter users’ timelines.

This is all to say that cross-promotion is certainly worth your time, so be sure to make your followers aware of your alternate social medias.

When this proves to be a waste of time, however, is when brands simply cross-post content to multiple channels. A TikTok offers the perfect format for, say, YouTube’s new Shorts feature, but what is the use is posting it twice? Followers will grow tired of viewing the same content multiple times over; they will limit the platforms on which they follow your brand, and the hard work that has poured into writing, creating, and posting your content will prove to be a wasted effort as the message wears itself out.

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Author: Firdaus

I work as an IT consultant in the Toronto area and I love to write blogs about a variety of subjects. My passion for writing stems from the desire that everyone should have access to meaningful information. Whether it is a blog about society, culture, technology, or social media, I don’t want to miss the opportunity of sharing my thoughts with my friends and audience. Since I believe in mutual exchange of ideas, I am always on the lookout for a feedback on my writings.

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