LinkedIn has grown steadily the last few years in users and engagement. It reported record engagement levels over the last five quarters. And it now has around 740 million members.
As more regions return to normal after the pandemic, LinkedIn usage and business activities will rise. And more users will visit LinkedIn frequently.
Hence, you must reexamine your approach to LinkedIn marketing. The platform has been sharing case studies to highlight its use of promotional tools and options.
Now, LinkedIn has provided some new tips to maximize company presence and grow company page followers.
1. Get the Basics Right
LinkedIn says brands must ensure to complete the elements of their company page. And it includes content and descriptions to convey what they do and who they want to help.
“Be sure to include pertinent keywords in your business description, as LinkedIn Pages are crawled by search engines and can often rank highly,” says LinkedIn.
LinkedIn advises the use of the LinkedIn “Follow” button on your brand’s blog, site, or newsletters for more exposure.
Company page admins must encourage first-degree LinkedIn connections to follow their company page through Invite to Follow.
2. Publish Thought Leadership Content
“The best way to capture the attention of [LinkedIn’s] audience is to publish compelling content about industry news, trends, and other relevant topics. In fact, 88% of business decision-makers agree that thought leadership content plays a crucial role in uplifting their perception of an organization,” says LinkedIn.
LinkedIn notes that only 17% of same business decisionmakers rate current thought leadership content online as “very good” or “excellent”.
The company advises is to publish well-researched, useful, and relevant content.
LinkedIn also suggests businesses to use Content Suggestions to gather more insights on topics that resonate with their audience.
3. Join Conversations that Matter to Your Brand
LinkedIn advises brands to engage in relevant conversations. It boosts awareness and connections in the app.
LinkedIn’s Community Hashtags allows LinkedIn company pages to select up to three hashtags to link to their Page.
LinkedIn advises company page admins to find and host related events. It provides more opportunities to interact and more exposure to your niche.
4. Know and Grow Your Audience
LinkedIn advises company pages to tap page analytics tools. It offers data on demographics and traits of page audiences. It also provides insight on how people visit the page.
“You’ll also be able to identify which of your posts and updates are driving the highest engagement. With these insights in hand, you’ll be able continually optimize for better audience alignment, providing the type of content they find most valuable,” adds LinkedIn.
5. Activate Your People
Companies must encourage employees. It ensures they are linked to the company page on the work experience section of their LinkedIn profiles. And it boosts exposure.
Page admins must reshare their employees’ best posts and recognize them with a shoutout on the company Page.
LinkedIn says brands must foster internal engagement. They can build an employee-only community on the My Company tab.
You can check out LinkedIn’s company page growth tips here.