5 reasons why SEO is critical for Ecommerce?
Source – Businessday.ng
There are so many different marketing strategies out there that are helpful to business growth in their own right. Social media is everywhere, email marketing has a proven advantage when it comes to return on investment and paid ads can push businesses and products to the top of the Search Engines.
What does this tell us about SEO, however, and is it really that important in the scheme of things?
The short answer here is – yes – whether your company is big, small, a startup, or a Fortune 500 firm, you will need SEO to maximize your e-commerce website’s profitability.
What are the ways in which SEO helps Ecommerce?
There are 2 things to remember here:
- Google is the most popular website in the world
- Those who fail to optimize for search cannot compete with those that do. Visibility is vital to clicks and conversions
Those who don’t implement SEO tactics will end up at the bottom of SERPs, earning considerably less traffic than those at the top.
- The first page of Google captures 71% percent of search traffic clicks and even as high as 92% in recent years.
- Second page results only come in below 6% of all website clicks.
The absence of SEO efforts results in a near -complete deficit of visibility.
1) Traffic Creates Sales, SEO Creates Traffic
Competitors that are ranking well in the SERPs are increasing their sales, profits, and market share.
A positive feedback loop is created with SEO where:
- SEO builds visibility, which in turn generates traffic.
- Traffic leads to sales
- Sales garner more visibility . . . and so this it continues this way.
You are therefore acquiring sustainable traffic, in contrast to leased traffic from say, optimized PPC campaigns. However, the best approach would be to integrate these two techniques together for the most effective results.
2) SEO Reduces ECommerce Overhead
When it comes to SEO, compared with PPC advertising, content marketing, and influencer marketing – there is simply no comparison as far as pricing is concerned.
With proper implementation, the results continue to serve as a source of revenue months or even years down the line after your initial campaigning. The more SEO time, energy, and resources, the better and longer a store will stand as a worthy competitor in its market.
SEO provides a powerful boost in terms of organic search visibility and general traffic because it offers sustainable, enduring improvements to general page ranking in a way that paid advertising cannot.
On its own, paid advertising doesn’t produce the same long-term results that save brands money in the long term. When a site consistently ranks among the top spots, searchers are likely to find those pages valuable, as those types of signals are what got the site promoted in the first place.
3) SEO Optimization Improves All Aspects of ECommerce Experiences
Google knows when consumers are having a good time on a website.
Consumers know what they are looking for (usually) and Google is there to help them achieve this. Performance suffers if a websites experience hinders this.
Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.
ECommerce websites that rank highly in search engines therefore deliver a more polished and high-quality shopping experience than their peers.
4) Customer Loyalty and Retention
Visitors who find you site pages easy to navigate, free of clutter, fast, secure, and meeting their needs – are more likely to visit your site again. Once a visitor likes the look and feel of your site, they would feel tempted to come back to your site – be it informational or transactional purpose. Having a user friendly site is the first step towards customer loyalty and retention!!
5) It Is Critical in Helping Customers Find You
Ignoring SEO means you’re taking the risk of not being visible during your customers’ buying journey.
When you aren’t visible on search results, fewer customers know about you, you sell less, and your growth slows down. At the same time, your competitors will increase sales and profits — and you’re letting them grow stronger.
That opportunity is just waiting there for you to grab with a superior SEO strategy.
Setting up an online store is easy—it’s getting the attention of consumers and turning them into loyal customers that’s hard. There are ECommerce SEO agencies out there who can help you get results, just make sure you choose a reputable one.