5 Qualities of an Effective Social Media Marketing Manager

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Social media has risen atop the ranks. It has outdone the advertising industry in the past decade. And now, we see brands are more mindful of their presence in these channels than ever before.

The social media marketing manager plays a vital role in all of this. This person, or team, handles all the interactions from Facebook to Twitter, to Instagram, to LinkedIn, to every social media platform that exists.

How?

Through a strategy that drives customers, engages with them, and turns them into loyal followers of the brand.

A social media marketing manager oversees operations to build a brand and expand its influence.

The role needs two key skills: creative thinking and impeccable writing. But, you must also consider other notable qualities before hiring the right person.

1. A sound mind

Social media marketing requires a sound mind, good memory, and savvy.

Your manager will interact with different audience types across different social channels. And he or she will also use different reporting tools to gather data, evaluate results, and amend strategies.

All of these activities demand time, energy, and a sound mind. It can drive an incompetent hire mad.

2. An active social media buff

The social media manager is the face of the brand—at least to the people he or she interacts with regularly.

Will you entrust this position to someone without a personal social media account to grow his or her following?

No. Because it reads poorly.

Social media engagement builds clout. Hire someone who is active in this space to boost confidence in your brand and audience.

3. A good grasp of your audience

Social media marketing is not only about selling your brand to the market.

The right manager knows when and how to market using reporting tools such as Google Analytics, among others.

An effective manager analyzes your audience based on their interests and use it to customize content that resonates with them.

The analysis pulls the numbers, not the other way around. How this person interprets or capitalizes data for future gain is imperative.

4. A propensity to experiment

The right social media marketing manager uses different tools and mixes things up to market your brand.

He or she knows how to manage multiple scheduling tools, such as HootSuite and Buffer, effectively.

He or she knows how to calibrate and create new strategies using inferred data.

A good grasp of demographics, interests, localization, and trends will shape the marketing decisions and target potential converts.

5. A knack for getting the latest trends

Trends change in a jiffy. What you think is hot today may be lukewarm tomorrow, or cold the following day.

TV ads lingered atop the ad space for years. But the advent of social media stole its thunder.

TV advertising still lives on. But Facebook, YouTube, and other social channels have far better engagement than traditional ads.

Instagram tells Stories. Facebook Live capture real-time videos. Twitter has doubled the number of characters for tweets.

The social media marketing manager you need knows if a new feature or trend is viable for your brand or not.

 

Did I forget other vital qualities on this list? Drop us a comment below.


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Author: Francis Rey

Francis is a voracious reader and prolific writer. He has been writing about social media and technology for more than 10 years. During off hours, he relishes moments with his wife and daughter.

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