5 Obstacles Marketers Face on Instagram

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5 Obstacles Marketers Face on Instagram

5 Obstacles Marketers Face on Instagram

Source – https://www.express.co.uk/life-style/science-technology/1011468/instagram-login-how-to-create-an-instagram-account-sign-up-instagram-profile

Instagram has over a billion users, which means it’s definitely a platform you should take your marketing efforts. There’s an audience for you somewhere—the hard part is finding them. While the premise of Instagram is simple (you post pictures and videos, people like them; you follow people, you like what they post, too), expanding your presence requires more work than you realize. For that reason, many marketers run into various challenges on Instagram that could delay their goals. If you are new to Instagram marketing, here are five challenges you would be wise to prepare yourself for:

Understanding your audience

Before you can begin crafting an Instagram strategy—or any social media strategy, for that matter—you need to understand who your audience is. How well do conversations about soccer go with someone who has no interest in sports? The other person gets bored, and everyone’s time is wasted. Before you can compose your Instagram campaign, it is critical to know who you are talking to, what their likes and dislikes are, and other aspects about them that will help you connect (such as geographic location, age, jobs, etc.).

When you have a better idea of who you are addressing, you can tailor your marketing efforts to them and approach them directly. This practice is targeted marketing because you skip over whoever has no interest in you and appeal to people who are most likely to become followers and customers. There are many top Instagram tools available that can give you details about your audience, including Instagram’s native Instagram Insights.

Making fresh content

Would you follow an account that only shares promotional images? Probably not. You do, however, enjoy following users that publish compelling content that is informative, entertaining, or both. Content is the reason people follow you and the reason they stay. Creativity is essential here—but some marketers find themselves running creatively dry once they’ve been posting for a while. Once this happens and their feeds become stale, Instagram users no longer have reasons to follow them anymore.

The limits of what you can share on Instagram are broader than you think, though. True, the platform is image-heavy, but images can include pieces like infographics, photography that evokes your brand’s tone, text, quotes, user-generated content, and more. You can also share video through your feed or Instagram stories and conduct interviews, give behind-the-scenes looks, create how-to instructions, showcase customer testimonials, and almost anything else you can think of that educates people about your brand with a bit of fun involved.

Keeping up with tedious tasks

While Instagram necessitates a high level of creativity, some tasks are rather tedious. Besides posting your own material, it’s crucial that you connect with other users by liking and commenting on their posts. They’ll receive a notification that lets them know you exist. However, the rate at which people follow you back for this is small, which means marketers find it helpful to like hundreds of posts to increase their chances of being noticed.

Do you have time to manually like hundreds of posts? Again, probably not, and even if you did, it would be frustrating. Thankfully, you can use an that can handle these tasks on your behalf, allowing you to focus on other aspects of your social media strategy and your business.

Knowing what metrics to keep track of

When you look at Instagram analytics tools, you’ll notice that there are many factors you can keep track of. Do you have to measure so many different things? Not necessarily; you can prioritize the metrics that are most important to you depending on what your goals are. Newbie marketers often assume that social media success is all about the followers—the more, the merrier. This is not always the case, though, because some of these followers might not interact with you at all, while engaged followers are more likely to convert to customers.

What are some metrics that are good to measure? Agency Analytics recommends keeping track of your follower growth rate, engagement per follower, website traffic, comments per post, link clicks, reach, and stories engagement. Use the best Instagram tools available to help you monitor these. What you prioritize is up to you, but and you choose how to define Instagram success.

Partnering with the right influencers

Influencer marketing can be an efficient way of tapping into existing audiences if you do it correctly. Influencers receive numerous proposals from brands, though, and not every influencer is right for you. Before you ask someone to give your business a shoutout in exchange for a fee, consider what their audience is into, what their influencer marketing track record is like, and how much engagement they regularly generate.

Instagram is a more complicated landscape than many marketers anticipate, so be prepared to navigate a few hurdles—but with the right strategies, you can overcome them. What obstacles have you encountered on Instagram?

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Author: Firdaus

I work as an IT consultant in the Toronto area and I love to write blogs about a variety of subjects. My passion for writing stems from the desire that everyone should have access to meaningful information. Whether it is a blog about society, culture, technology, or social media, I don’t want to miss the opportunity of sharing my thoughts with my friends and audience. Since I believe in mutual exchange of ideas, I am always on the lookout for a feedback on my writings.

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