5 Must-Use Free Social Media Monitoring Tools

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Social media marketing experts always emphasize the importance of listening to your audience or target market. The reason for this is that by listening, you can learn more about your company and how it is perceived by your consumers.

5 Must-Use Free Social Media Monitoring Tools

5 Must-Use Free Social Media Monitoring Tools

But it is not enough to have social media accounts from various sites. You will need to have some insights of what is working and what is not about your marketing campaign.

For that reason, social media marketers recommend the use of social media monitoring tools. If you are a beginner, you might consider these tools. One or some of them may offer you the best tools for your campaign.

(Note: By the way, this is not a paid review of the tools mentioned below.)

1. Buzzsumo

This is a personal favorite of mine. I have tried its Buzzsumo Pro and it was a great experience. It was so good that it has changed how I shared and read content.

With Buzzsumo, you can find hot new topics within your niche and some interesting news outside your industry. You can also use it to identify key influencers within your niche, which is great for networking purposes.

This Web application will give you a list of trending topics related to your keywords. But it will not just give you a list; rather, it also gives you a summary of social shares for every article. You can re-arrange and sort them by channel.

At a glance, the numbers of social share will give you an idea of whether or not that topic is worth reading.

2. HootSuite

It lets you cover several social networks, like Facebook Page, LinkedIn, Twitter, Google Plus Page and Instagram. Hootsuite has the functionality of delegating tasks or sending private messages. This feature is essential if there is more than one person handling your accounts.

You can make schedule updates and upload from a CSV file. It has mobile apps, too, for iOS and Android users. You can also post updates from your RSS feed. Plus, it comes with scheduled reports.

3. Google Alerts

This is totally free and it is owned and managed by Google. It lets you monitor the Internet for new content, mentions about your brand and your competitors, as well as industry leaders.

It is a good place to start to set up social media monitoring. Each time Google Alerts has found a new topic of your choice, it will send an alert to your registered email.

4. Simply Measured

It analyzes your activities on your social networking accounts. Event though it is a paid tool, it has free individual reports for your Vine, Google Plus, Twitter and Facebook.

Simply Measured offers insights of your Facebook content, fan page analysis and competitors’. It also helps you monitor content and analyze trends, and so much more.

5. Social Mention

This is also a popular among social media monitoring enthusiasts. It covers one hundred social media sites making it one of the best free social media monitoring tools available. It analyzes data with in-depth results and it measures influence based on strength, sentiment, passion and reach.

How about you? What social media monitoring tools you use so far?


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Author: Jane Danes

Jane has a lifelong passion for writing. As a blogger, she loves writing breaking technology news and top headlines about gadgets, content marketing and online entrepreneurship and all things about social media. She also has a slight addiction to pizza and coffee.

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