5 Characteristics that Make a Great Link-Building Company
If you are interested in finding and cooperating with a remarkable link-building company, you should familiarize yourself with a few essential characteristics below.
1. A Holistic SEO Implementation Process that Includes Link-Building
It is sometimes a mistake to concentrate all your efforts on link-building. Undoubtedly, this plays an important role, but far not the key one since this process cannot attract new potential customers and increase interaction with the site.
An important point is the reliability of the information and links that you collect. That is, if the search engine considers your content and links irrelevant to the user, all your efforts will be in vain. From this, it follows that it is worth paying attention to the integrity and completeness of SEO principles, which imply that the creation of quality material, promotion, and collection of links cannot be skipped.
2. An Impressive Client Portfolio
Just like an employer looks at a potential employee’s resume, you should look at a company’s portfolio to make sure it works. The company demonstrates its activity and competitiveness by providing a customer base, whose members they have helped create backlinks.
3. Thought-out Leadership
The company’s professionalism is indicated not only by the ability to get backlinks. Real professionals can also share their experiences, thereby helping themselves and others create quality backlinks. Look for a company that keeps up with the latest processes (strategies and tactics) and uses only the best ones. An example is the search query “link-building Neil Patel,” where you can see detailed guidelines.
4. Real-Life Testimonials
Good reviews come from quality work with the client base. And they are some of the most important points that you should pay attention to when choosing a company.
A high-grade organization engaged in the creation of link-building will have in its list of important papers real testimonials of its clients, where all the ins and outs of work with the company are indicated.
5. A Diversified Team
The headquarters of the company are also an important criterion when choosing a company for cooperation. One person will not be enough to create strategies and work with different campaigns. So, to thrive in their businesses, high-profile companies work with diverse teams to achieve link-building goals.
What to Expect from a Great Link-Building Company
At the moment when you are interested in one of the link-building companies, you should understand exactly what to expect from its work. This is due to the fact that there is a difference between just contacting the company and already getting the desired links.
1. A discovery session
The needs of each client are different. What worked for a previous customer does not have to work for you. Therefore, the strategies for obtaining links should be different for diverse organizations. A highly professional link-building company has experience with various tasks, and, therefore, it will not offer you an instant solution. To begin with, employees will review your wishes and the nuances of your organization, and then, they will contact you during the work process. Communication during this process should work both ways so that you can leave your comments as well as quickly get recommendations from the company.
2. Research & strategic recommendations
After contacting the link-building company, you should have a conversation to discuss the main business points. After that, high-quality companies will consider all your wishes and make comprehensive research using their previous experience. The result of this work will be a unique package of link-building recommendations right for your business. You will receive these recommendations either by mail or other means.
3. A contract with project deliverables
If you are satisfied with the work plan, it is worth signing a contract. It should clearly specify the time limit, a budget, the necessary resources, and the expected results.
4. Client onboarding
Onboarding will be one of the final processes. That is, a period of close cooperation to achieve your goal. This process will show how the company plans to manage the project. The volume of work should be considered, which means that it may be necessary to involve the headquarters of your employees. You may also need to give them access to the website, blog, and analytics.
Source: PRposting.com – Link Building Service