The original search marketing used to be calling your business something with an “A” in the first word so you’d show up on the first page of that section of the phone book. Business and marketing have evolved greatly over the last few years, and now instead the first page of the phone book, you want your business to show up on the first page of a Google search.
Strategies to achieve this goal are many and people have myriad tricks and tips to game the Google system but at the end of the day it’s the content on your website that will get you the results and the clients you want. So what’s the secret?
Most professionals agree that it all comes down to content. If your website contains engaging content that is keyword optimized, updated frequently, and draws your target audience in then you’ve succeeded. Reaching that point is another story entirely.
We’ll look at 3 reasons hiring a professional content creator can improve the look of your site, the way it functions, and offers engaging language that highlights your product and much more. If you’re going to begin investing money into your online business this is the best place to start.
Web Page Content
Your web pages and especially your homepage are going to determine who looks briefly and then moves on, and who stays, clicks through, and learns more about your product. You want the content on these pages to accurately reflect your business, your product, your strategy, and why you’re the best choice without being too wordy.
This is where a professional copywriter steps in. They’ll interview you about your business, ask questions, about your product or service, and get an idea of the image you want to project. They then write the copy and often product descriptions that will take your site from one that someone just glances over to one that draws the client in.
Every website needs a blog but not every website owner has time to write that blog. A blog is important for any business and for many reasons. It’s a great way to keep your clients up to date on new products, news within in the industry, and to create customer engagement.
Another great benefit of a blog is that it gives you fresh, new content on a regular basis that not only pleases the Google algorithm but also gives you content to share on social media. When you post regularly to Facebook and Twitter your customers will see that you’re an active participant in their customer experience and they’ll be more inclined to be engaged.
Well produced video adds immense value to any website and is a great tool for engaging clients. But today’s consumers are intelligent and picky and prefer well produced and edited video. Since it’s likely that your business doesn’t have a professional videographer just hanging around it’s time to hire a professional.
Video production companies like Diamond View Studios work with you to determine the video type that best suits your website, your product, and your audience. With a team of professionals that are knowledgeable about the way well-made video boosts sales you’ll be surprised at the way your new website engages your client base.
How to Hire Your Professional
Now that you know they type of people you need on your team the challenge is to hire the right person for the job. Freelancers that specialize in copywriting, blog creation, social media management, and view production are all out there, waiting to work with you.
A simple Google search will point you in the right direction when it comes time to place your ad for a freelancer. Be specific about your needs and the qualifications the freelancer will need to have. The type of professional you want to work with will have a well-organized website that’s nice to look at, a portfolio showcasing their previous work, references from past clients, and an easy-to-use contact form. A bonus to look for is a scheduling calendar on their site so you can easily set up an appointment for a Skype or video chat to determine if you’re a right fit.
It’s not easy to turn over such important aspects of your business to total strangers but utilizing the incredible community of professional content creators not only takes that burden from you but will help create client engagement in ways you never thought possible.