3 Reasons Nobody Reads Your Blog Content
Contrary to what you might read on passive income blogs, there’s nothing easy about blogging. Sure, anyone can launch a sleek looking website and pump out several thousand words of content every few months. But if you actually want people to read the content you’re putting out, it takes lots of work, time, and energy.
There’s a huge difference between having a blog and having a blog that generates traffic and clicks. If you’re tired of spending hours of time writing content, only to have your mom be the only reader, it’s time to be honest with yourself. The reason nobody reads your blog content is that you have no strategy for acquiring traffic.
3 Reasons Your Blog Gets Zero Traffic
If you want people to read your blog, you have to get serious about how you generate clicks. This begins with squashing the following mistakes:
1) Lack of Promotion
If you’re honest with yourself, you might not be promoting your blog like you should. You don’t want to come across as too pushy or self-promoting, so you rarely share your content on your personal social media pages. You’ve also never reached out to people in your network and asked them to promote on your behalf (even though many of your closest connections and colleagues would be more than happy to do so).
Lack of promotion typically comes down to one of three things:
- Laziness: You don’t want to spend the time it takes to reach out to people, write up social media copy, etc.
- Pride: You’re worried that people won’t like your content (or that people will think you’re too self-promoting).
- Unbelief: You don’t believe you have something worth sharing. This is often a byproduct of Imposter Syndrome.
It’s imperative that you get to the bottom of this issue quickly so that you can correct the underlying cause and move on.
2) No Backlink Strategy
One of the most important elements of the Google search algorithm is a blog’s link profile. In other words, Google is looking very carefully at how many backlinks you have pointed at your website. If you have no backlinks (or only low-authority backlinks from spammy websites), you won’t rank well. On the other hand, if you can generate high-quality backlinks at scale, you’ll climb the rankings faster than you ever thought possible.
Assuming you don’t currently have a backlink strategy, now’s the time to develop one. And while you can technically do it on your own, it’ll require you to write thousands of words of additional copy, network with publishers, and then spend a ton of time finding new opportunities. The better approach is to outsource link building to a company that specializes in this type of SEO and spend your energy focusing on producing quality content for the blog.
3) Poorly Written Social Posts
Bloggers often complain that nobody clicks on or engages with their social media posts when promoting new blog content. And to be quite honest, it’s because their posts stink. Here’s what an average social media post looks like from a struggling blogger:
“Hey, I just published a new blog post on my blog! It talks about ways to make money on the internet. If you’d like to learn more, please click the link below.”
That’s weak sauce! Absolutely nobody wants to click that link. It looks just like the 1,001 other links they see on a daily basis telling them they can make money on the internet (even if your content is really good and unique).
If you want people to drive traffic from social media to your blog content, you have to learn how to write killer bullets that address the three to five specific reasons to click. A better way to rewrite the post above would be as follows:
“Hey, I just published a new blog post on my blog! In it, I take a deep dive into:
- The 7 mistakes people make when trying to launch an online side hustle (#3 is deadly)
- How a 19-year-old entrepreneur is making an extra $7k per month using a little-known Facebook hack
- My favorite tactic for generating online sales (even if you don’t have your own product or existing customer list)
Uncover the truth here: [LINK]”
Do you see the difference between the first post and the second one? The latter post uses curiosity and specificity to grab the reader’s attention and make them want to click. Simply changing your social media promotional strategy to mirror bullet-style posts will lead to an instant increase in traffic.
Give Your Blog New Life
If you’re tired of checking your blog’s analytics and seeing absolutely no visitors to your blog, it’s time to do something different. Whatever approach you’re currently using isn’t working. But there’s good news: Those with successful blogs have already cracked the code. All you have to do is observe, replicate, rinse, and repeat. Start by correcting the issues outlined in this article and your traffic numbers will steadily increase over time.