The year is ending and naturally, since marketing is a dynamic field, professionals in the space are adapting to new developments and trends.
With this in mind, Social Barrel presents to you an infographic from WebDAM Solutions discussing 20 captivating marketing statistics that will drive 2014.
According to this infographic, marketing teams are expected to spend $135 billion on new digital marketing collateral next year.
What could be included in these new digital marketing collaterals? You can be sure custom content will be in the mix as it says here chief marketing officers are of the opinion that custom content is the future of marketing.
Furthermore, Internet marketing will not be left out as it is estimated that internet ads will make up nearly a fourth (nearly 25 percent) of the entire ad marketing by 2015. Leading up to that year, it can be assumed that internet advertising will only increase.
What type of internet ads will we see? “Marketers will use dynamic content to deliver highly personalized experiences to the right audience at the right time,” this says. This may mean that content will no longer be generic and will be modified by marketers based on what will be appealing to their target audience.
How about trends in the marketing mix?
The infographic lists seven trends and one of them is the inclusion of social sharing button in emails used in email marketing campaigns. We are seeing here that digital marketing is melding elements: email with social and more.
According to this, emails with social sharing buttons increase click through rates by 158 percent. If you and your organization is not taking advantage of this, include it in your to-do list.
Another trend listed here is that nearly 50 percent of companies have content marketing strategies. You may want to read the related articles below:
Meanwhile, the infographic also notes that 33 percent of traffic from Google’s organic search results go to the 1st item listed. This highlights the importance of reaching that top spot on Google and generally, all other search engines.
As for PPC, this says that 72 percent of PPC marketers plan to increase PPC budget next year. This is indicative that PPC marketing is viewed as an integral part of a digital marketing plan. Furthermore, this may mean that marketers are seeing results from PPC campaigns.
Meanwhile, 73 percent of reporters, the infographic notes, think press releases should contain images.
For events, 67 percent of business to business (B2B) content marketers consider event marketing the most effective strategy. If this notion continues, we might see an increase in trade shows and the like.
As for social media, the infographic from WebDAM Solutions says that social marketing budgets will double over the next 5 years. This makes sense given that social media continues to lure people. Marketers are just going to where the people, their audience, are.
What about statistics that give concrete learning points for what marketers need to consider when developing their next marketing plan?
The infographic also has those.
One statistic that needs to be noted is that 52 percent of marketers finding a customer on Facebook this year. Another is that 67 percent of B2B companies that blog generate 67 percent more leads that those who don’t. Furthermore, this says that 43 percent of all marketers found a customer through LinkedIn.
To summarize, keep marketing on social networks like Facebook or LinkedIn and keep blogging and start if you still are not doing these.
Other factoids shared are: 55 percent of marketers worldwide increased digital marketing budgets last year, videos on landing pages increase conversion by 86 percent, and inbound marketing delivers m54 percent more leads than traditional outbound marketing.
Furthermore, customers testimonials (at 89 percent) have the highest effective rating for content marketing, 65 percent of your audience are visual learners and visual data is processed 60,000 times faster by the brain than text.
Get visual and internalize the infographic below.